Posted on November 8, 2004 9:55 am by Shel Holtz | External
Jim Horton points to an OJR piece about the alarming increase in international libel lawsuits. For example, “A February court ruling in Ontario suggested that the Washington Post could be sued in virtually any court anywhere under the laws that apply in that jurisdiction for an allegedly defamatory story published online.” Horton notes the article “should be obligatory reading for every blogger who…
Posted on November 8, 2004 9:43 am by Shel Holtz | External
In his latest post, “Catching Up,” Pete Shinbach explains how the myriad blog posts he caught up on after returning from an overseas vacation turned out to be mostly about blogs. He found “lots of references to something Frank Barnako wrote on CBS.MarketWatch.com about bloggers being the only folks who read blogs.” Then, he “quickly skimmed the 30 or so blogs that had accumulated lots and…
Posted on November 5, 2004 11:36 am by Shel Holtz | External
The UK edition of PRWeek has an interesting article about the public relations value of a public apology. A Burson Marstellar study notes that 68% of senior execs think a CEO is responsible for handling the recovery of a damaged business reputation (32% think it’s the board of directors), and a majority believed a public apology as a key element. Still, not…
Posted on November 4, 2004 1:58 pm by Shel Holtz | External
A Web site dedicated to role playing games (RPGs) has introduced podcasts of its audio reviews along with clips of unscripted gaming sessions. The concept introduced by RPGMP3.com could easily be applied elsewhere—say, any company wanting to offer reviews of its products or services. Take Amazon.com, for instance. Why not let reader-reviewers upload their audio reviews and make them available as…
Posted on November 2, 2004 5:34 pm by Shel Holtz | External
Is this work-related or non-work-related surfing? According to a Harris Interactive study, conducted with meta search engine Dogpile, 23% of American adults have used the Net to search for information about co-workers, customers and other employees. That’s a significant number, right up there with all other popular online activities except general use of a search engine and use of e-mail, both of which…
Posted on November 2, 2004 8:30 am by Shel Holtz | External
TR Cutler, Inc. is in the business of providing marketing and public relations services to manufacturing companies, so it’s with a grain of salt that I report a Cutler-sponsored study showing that aggressive public relations can improve the Web site traffic of manufacturing companies.
Actually, the study wasn’t designed to draw a connection between Web site traffic and PR. The survey of 1,198 …
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