A Web site dedicated to role playing games (RPGs) has introduced podcasts of its audio reviews along with clips of unscripted gaming sessions. The concept introduced by RPGMP3.com could easily be applied elsewhere—say, any company wanting to offer reviews of its products or services. Take Amazon.com, for instance. Why not let reader-reviewers upload their audio reviews and make them available as podcasts? You could subscribe to reviews of all mysteries or all books by a given author, for instance. Companies, on the other hand, could make short clips available of people using their products. Just as RPGMP3.com let users download “unique Audio Reviews (of) roleplaying games unscripted,” Mazda, for instance, could include clips of a driver test-driving the car. Better than a fake blog, in any case.