Posted on November 15, 2004 11:48 am by Shel Holtz | External
Business Wire has launched five RSS feeds in specific industries, enabling them to claim to be the first commercial newswire to let journalists aggregate news they’re interested in using their news readers. The industries covered: Automotive, Health, Entertainment, Sports Business, and Travel. Users have to register to take advantage of the feeds, which are found in the media community section.
Posted on November 12, 2004 9:04 am by Shel Holtz | External
PR heavyweight Burson-Marstellar and PRWeek released the results of a CEO survey today that shows “a continued increase among corporate leaders who believe public relations professionals play an important role within their organizations.” According to the study of more than 100 U.S. CEOs, conducted by Impulse Research, more than 90% of the respondents rated communication as “very important” or “important” for managing reputation, safeguarding…
Posted on November 12, 2004 8:51 am by Shel Holtz | External
I had dinner last month with my friend Wilma Matthews, who runs PR for Arizona State University. Among the variety of topics we discussed was the notion of “crisis.” Wilma noted that she had written a letter to PR Week complaining that the word is used too often to characterize events that are not, in fact, crises. “Sometimes they’re just emergencies and PR can’t do…
Posted on November 12, 2004 8:39 am by Shel Holtz | External
The new MSN search engine that launched this week is clearly labeled “beta,” so all the rushes to judgment are a bit early. But at least the team behind the engine is communicating quickly and candidly with users and webmasters, and they’re using a blog to do it. According to a ClickZ news item quoting product manager Justin Osmer, the team “wanted to open…
Posted on November 11, 2004 2:39 pm by Shel Holtz | External
CyberAlert, one of the long-standing online monitoring companies, has launched a tool that lets companies track over 100,000 blogs. The service is (ridiculously) called BlogSquirrel. Subscribers will get a daily e-mail alert (not an RSS feed, interestingly) listing blog osts that match key words or phrases. Media Daily News has the story. CyberAlert is offering free trials.
Posted on November 11, 2004 10:45 am by Shel Holtz | External
About a month ago, I suggested that podcasting would be a great way for companies to distribute audio files of their quarterly conference calls. Last night I was listening to a podcast of a session on podcasting from BloggerCon. One of the participants who spoke was Keith Teare. While many of the speakers considered podcasting the opportunity to do something…
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