TR Cutler, Inc. is in the business of providing marketing and public relations services to manufacturing companies, so it’s with a grain of salt that I report a Cutler-sponsored study showing that aggressive public relations can improve the Web site traffic of manufacturing companies.

Actually, the study wasn’t designed to draw a connection between Web site traffic and PR. The survey of 1,198 privately held manufacturers conducted during October aimed to determine anticipated 2005 marketing expenditures. The PR link was just one of the interesting outcomes, according to one report.  From the article:

According the Corey Wenger, President of Key Position Web Marketing (http://www.key-position.com), the only manufacturing search engine optimization (SEO) marketing firm, ?The trend toward manufacturing website communication has been a strong trend over the past five years. Manufacturers who generate PR outreach are also creating web content.?