Posted on February 27, 2015 8:55 am by Shel Holtz | Content | Instagram | Wearables | Blogging | Brands | Business | Ethics | Facebook | Marketing | Mobile | Podcasting | PR | Social Media | Twitter
Flickr photo courtesy of Andy CarterThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories (like the FCC’s decision to classify the…
Posted on January 13, 2015 11:51 am by Shel Holtz | Advertising | Ethics | Media | Publishing | Trust
Last September, as one small part of an outreach program aimed at getting schoolchildren interested in engineering, ExxonMobil paid for one of those BuzzFeed quizzes. You know the ones I’m talking about: Answer a series of questions in order to learn whether you’d be Belle or Aurora if you were a Disney princess.
In this case, the answers determined what kind of engineer…
Posted on January 9, 2015 8:47 am by Shel Holtz | Visual Communication | Advertising | Augmented Reality | Books | Brands | Business | Ethics | Facebook | Intranets | Legal | Marketing | Measurement | Mobile | PR | Research | Social networks | Transparency
Flickr photo of Cristo art at the Reichstag in Berlin in 1995courtesy of Zug55The Friday Wrap is my weekly review of news items, blog posts, reports, and studies from the last week that could be useful to communicators but weren’t the stories that got the big headlines. I collect items from which I draw the Friday Wrap’s selections in my link blog,…
Posted on December 15, 2014 5:11 pm by Shel Holtz | Business | Crisis Communication | Ethics | Legal | PR
A brand’s reputation can rise or fall based on how it reacts to unplanned events. Having a crisis plan in place is a good start, but it’s not enough. The right response has to be part of the organization’s character, part of its DNA.
Two companies have hurt themselves and eroded their own reputations with woefully tone-deaf responses to events. As these cases are…
Posted on November 28, 2014 2:38 pm by Shel Holtz | Advertising | Brands | Business | Ethics | Facebook | Legal | Marketing | Mobile | Monitoring | Research | Social Media | Twitter
Flickr photo of wrapping a turkey in bacon courtesy of Jennifer MorrowA very Happy Thanksgiving to my American readers; I hope you enjoyed warmth, family, and turkey yesterday. Here’s an abbreviated Friday Wrap (since there wasn’t much news published yesterday or today); I’ll be back with a more complete round-up next week. In the meantime, be sure to follow my link blog to stay on…
Posted on October 3, 2014 8:23 am by Shel Holtz | Sharing and Collaborating | Content | Instagram | Advertising | Brands | Business | Ethics | Facebook | Instant Messaging | Marketing | Mobile | Research | Social Media | Twitter
Flickr photo by Michael CoghlanWelcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
Social media front and center in Hong Kong protests—China’s leaders weren’t worried about much of…
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