Posted on July 19, 2006 10:25 am by Shel Holtz | Business | Social Networking
David Wickenden pointed me to this AdAge story about Wal-Mart’s attempt to appeal to teens’ affinity for the social networking space. The Fortune 1 company has set up a social network of its own called “The Hub” (participants are called—ready?—“hubsters”) aimed at back-to-school (isn’t it only mid-July?), “a place for you to express your individuality and see how other people express theirs” (according to the site’s FAQ).
Why any teen…
Posted on July 19, 2006 10:09 am by Shel Holtz | Business | Ethics
Following Vincent Ferarrii’s release of the now infamous recording of his attempt to cancel his AOL account, PRWeek reported that AOL had taken action to address the issue. According to AOL’s Corporate Communications VP, Nicholas Graham, the PR team and corporate executives sent a pair of emails and a talking points memo to employees “reinforcing its dedication for them to comport themselves with…
Posted on July 6, 2006 2:25 pm by Shel Holtz | Business | Internal
In a large company, odds are there are a few rotten apples. No matter how rigorous the recruiting process, how thorough the background checks, a handful of these losers will sneak through the net. It’s just inevitable. They grouse and complain about their employers no matter how well they’re treated. They take sick days when they’re not sick. They abuse privileges. Given the…
Posted on July 3, 2006 8:40 am by Shel Holtz | Business | External
Nobody interacts on a more regular basis with your customers than your customer service staff. A great customer service experience will overcome the worst media campaign. Horrible customer service (which many customers believe is the norm for most companies they deal with) will undermine the most expensive and well-planned PR effort. With the growth of social media and consumer generated…
Posted on June 24, 2006 9:50 am by Shel Holtz | Business | Media
When Stephen J. Adler took over as editor-in-chief of BusinessWeek, he made it clear that he would bring the online and print staffs together, that he saw McGraw-Hill’s venerable business periodical as a single entity with online and print components. It has been a delight watching BW’s evolution. It has become a shining example of how a media enterprise incorporate several channels,…
Posted on June 23, 2006 8:20 am by Shel Holtz | Blogging | Business
One of the top questions I get about the prospects for an executive who’s considering blogging is about the commitment. “My CEO is so pressed for time,” these queries begin, “where will he ever find the time to blog?” I have several answers, having to do with reallocation of communication activities (use the blog in instances where it’s a better tool than the old way of communicating)…
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