Posted on April 30, 2006 2:10 pm by Shel Holtz | Business | Internal | Web
CBS MarketWatch’s Frank Barnako makes an intriguing observation in his blog post exploring some
new research (PDF file) from the Pew Internet & American Life Project:
The share of online Americans who say the Internet has “greatly improved their ability to do their job” has grown to 35%. Just about the same percentage says the Net’s “greatly improved” their abilities to buy stuff and pursue hobbies and…
Posted on April 24, 2006 2:47 pm by Shel Holtz | Blogging | Business
I was taken aback by an item in The Blog Herald that was inspired by an item in Stowe Boyd’s blog. Stowe wrote:
I think it is more likely that a role analogous to press relations will arise: blog relations. These folks will keep tabs on Blogpulse and Technorati, to see what is going down, but they will also maintain and active and…
Posted on April 15, 2006 3:54 pm by Shel Holtz | Business | RSS
HR blogger Regina Miller followed up on my post about companies blocking RSS feeds with additional reasons to rethink such a draconian policy:
- RSS feeds may actually increase employee productivity ??? info about customers, competitors easily and quickly accessible.
- RSS feeds may actually increase employee understanding of your company’s media attention, brand, reputation, new products and services, etc.
- RSS feeds may be used internally to…
Posted on April 7, 2006 11:10 am by Shel Holtz | Business | Participatory Communication
A ton of commentary has been levelled at GM’s Chevy Tahoe team over its Apprentice-linked effort to let customers assemble their own TV commercials. BL Ochman figured the fact that negative ads were left on the site over a weekend was a sure sign that the execs in charge weren’t paying attention. Over at AdRants, eyes are rolling over the notion that…
Posted on March 19, 2006 2:09 pm by Shel Holtz | Business | Internal
In the March/April issue of Journal of Employee Communication Management (a print publication; subscribers have access to online articles), my good friend Steve Crescenzo questions the notion of companies prioritizing audiences.
Steve often ponders things that never occur to anyone else. This tendency comes from a combination of creativity, stress, and alcohol. As for his musing about ranking audiences, Steve…
Posted on March 14, 2006 10:00 am by Shel Holtz | Business | Video
Funny, isn’t it, that the blogosphere was abuzz when Rocketboom auctioned an ad, but barely a whisper was heard yesterday when the ad debuted at the end of the normal Monday segment. More attention should be paid.
This whole social computing phenomenon is gradually, glacially changing the face of communications, covering the spectrum of advertising, marketing, and public relations, along with all…
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