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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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No technology used in theft of Coca-Cola’s intellectual property

In a large company, odds are there are a few rotten apples. No matter how rigorous the recruiting process, how thorough the background checks, a handful of these losers will sneak through the net. It’s just inevitable. They grouse and complain about their employers no matter how well they’re treated. They take sick days when they’re not sick. They abuse privileges. Given the opportunity, they can engage in criminal activity. And they don’t need the Internet to do any of it.

The case of three arrests in Atlanta yesterday should be instructive to companies implementing draconian policies to lock down their intranets and restrict the uses to which hard-working, honest employees put the company’s networks. Joya Williams, an administrative assistant to a high-ranking Coca-Cola executive, was arrested along with two others on charges of wire fraud and stealing Coke’s trade secrets, then trying to sell them to rival Pepsi-Co. How do federal prosecutors say Williams did it? By rifling through paper files and stuffing documents, along with a sample of a new Coca-Cola soft drink, into a personal bag. The offer to sell the items to Pepsi came in a letter in one of Coke’s official business envelopes, mailed through the U.S. mail.

Huge props go to Pepsi, which turned the evidence over to the feds. Dave DeCecco, a Pepsi spokesman, was quoted as saying, “Competition can sometimes be fierce, but also must be fair and legal.”

The point, though, is that locking down computer networks did not prevent Williams from doing what the feds claim she did. It’s not the networks; it’s the people. Most employees would never engage in illegal behavior or deliberately damage the company they work for. These employees can, in fact, produce even better work if given unfettered access to the Net. As for the ne’er-do-wells, they don’t need the Net to damage their employers, as the Coke case clearly shows.

So companies might as well loosen their restrictions so the vast majority of employees can take advantage of the resources available online, while dealing with the bottom feeders as a matter of exception.

Comments
  • 1.I thought this was a fantastic post. You're absolutely correct, of course. It's not technology that will get you in the end, it's the people. Good people are good no matter what kind of freedoms or restrictions they have. Bad people, well, just look at the Coke case.

    RisingSunofNihon | July 2006

  • 2.I think a legitimate case can even be made that imposing these sorts of controls is actually counterproductive. If you treat people like untrustworthy criminal types, aren't they in fact more likely to live down to your expectations?

    Greg

    Greg Marsh | July 2006

  • 3.Absolutely, Greg. Organizations put recruits through tedious interview processes, then orient them by telling them how important their contribution will be to the achievement of the company's goals. Then, right away, they send the message that the company doesn't trust them as far as they can throw them. Trust, of course, is a key factor in commitment and engagement, which companies say they want from employees.

    Shel Holtz | July 2006 | Concord, CA

  • 4.I used to work for the UK's largest internet bank.

    While they had top end IT security practices, the weakest link was the people, not the technology.

    Technology shouldn't be blamed in most cases like this - it's an enabling channel, not a motivating factor. If people are motivated to break their employer's contractual or moral rules, they will regardless of the level of access to technology they have.

    Simon Wakeman | July 2006 | Whitstable, UK

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