Posted on June 22, 2009 6:49 pm by Shel Holtz | Blogging
As a matter of habit, I check the websites and/or blogs of organizations who make the news to see how quickly, and how well, they respond. I’ve been doing this since at least 1996. I remember sitting in a hotel room in New York and checking the TWA website as soon as I heard that Flight 800 had gone down. (The site…
Posted on April 14, 2009 10:19 am by Shel Holtz | Blogging | Crisis Communication | Social Media | Twitter
After seeing a tweet from Barbara Nixon with a link to a truly disgusting video, I responded with a retweet of the link and a declaration that, after seeing the video, I’ll never eat at Domino’s Pizza again. My tweet was then retweeted by a variety of people who added prefaces like “Over to you Domino’s” and “Domino’s are you paying attention.”
I waited to see if I’d hear…
Posted on April 6, 2009 1:55 pm by Shel Holtz | Blogging | PR
Dear Robert:
You have declared that all email pitches suck. You have made it clear in a variety of venues (including a comment to this post and another comment here) that PR professionals, if they are going to do their jobs and get visibility for their clients, must find other ways capture the attention not only of bloggers, but of journalists.…
Posted on March 19, 2009 11:13 pm by Shel Holtz | Blogging | Marketing | PR
I saw a news item reporting on the five winners of the first-ever Mommy Blogger Awards. This is significant on a number of levels, starting with the sponsor of the awards. This isn’t the Webbys or some awards program from new media publisher. It’s Scholastic. The folks who gave us Clifford the Big Red Dog, Harry Potter (in the U.S.), and Captain…
Posted on March 17, 2009 7:03 pm by Shel Holtz | Blogging | External | Internal | Transparency
CEO reputations are already in the tank. According to the Edelman Trust Barometer, used car salesmen have more cred than CEOs and official corporae spokespersons. Those same CEOs should be looking beyond the current economic crisis. A rehabilitated image will be important once the sting of the recession has faded.
Writing on ReputationXchange.com, Dr. Leslie Gaines-Ross pointed out that a CEO’s internal…
Posted on March 5, 2009 6:22 pm by Shel Holtz | Blogging | Business
It has been a long time—November 1, 2007, to be precise—since I’ve been able to point to an investor relations effort that has embraced social media. That was when I posted an excerpt of an interview Neville Hobson and I conducted with Lynn Tyson, Dell’s VP of investor relations, who had launched the Dell Shares blog. In the interview, Tyson told us there weren’t many…
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