Holtz Communications + Technology

About 18 or 19 years ago, scorn was heaped upon me when I insisted that pretty much every company would need to adopt email and provide employees with email addresses. I got the same reaction 12 or 13 years ago when I proclaimed all companies would require a presence on the World Wide Web. Today, email and a website are…

Corporate blogs rank at the bottom of the trust scale with only 16% of online US consumers who read them saying that they trust them.

That???s according to Time To Rethink Your Corporate Blogging Ideas, a new report from Forrester Research principal analyst and Groundswell co-author Josh Bernoff.

So if people don???t trust company blogs, what should you do about it?

If you…

In a single blog post, Scott Monty has put on a clinic on how a company can bring social media to bear in the face of difficult times.

Scott, who manages Ford Motor Company’s social media efforts, has assembled his own manifesto, “How You Can Use Social Media to Help the U.S. Auto Industry.” The post is much more than an appeal for aid, though;…

A blogger code of ethics is another meme that seems to make the rounds every six months or so. This time, the call comes from Datuk Seri Syed Hamid Albar, Malaysia’s home minister, who said,

Blogging is touching the lives of more and more Malaysians. With such a powerful tool, bloggers are able to influence their readers and shape their perspectives. They can…

It is easy to focus on the negative side of social media, from the banalities of some bloggers to the nastiness of some comments, from the sleazy things accomplished through anonymity to the hurt and pain people seem to be able to cause one another. You don’t see much reporting on those instances where social media provides a platform for allowing the…

Paul Pendergrass, corporate communicator and executive speechwriter, recently joined the New York Times’ DealBook blog to write about PR and communications under the pen name Jack Flack. In this interview, he discusses the role of writing about his craft, the state of PR, and the impact of new media, among a wide range of other topics.

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