Posted on February 16, 2010 12:24 pm by Shel Holtz | Advertising | Blogging | Marketing | Podcasting | Social networks | Twitter
UPDATE: WOMMA has issued its press release on its new guidelines for social media disclosure.
The Word of Mouth Marketing Association (WOMMA) is set to issue a guide to disclosure in social media marketing sometime tomorrow, February 17. The guide was prompted by the U.S. Federal Trade Commission’s new guidelines for disclosure of relationships between companies and people discussing them and their…
Posted on February 9, 2010 8:46 pm by Shel Holtz | Blogging | Publishing | Research | Social Media
Warning: Long post follows.
Readers of this blog and listeners to my podcast, “For Immediate Release,” know thast I focus primarily on the impact of online media on organizational communications. As a blogger and a podcaster with an audience, companies routinely reach out to me with their news and information in the hopes that I’ll find their content interesting enough to share. It’s only about…
Posted on February 8, 2010 2:59 pm by Shel Holtz | Blogging | For Immediate Release | Twitter
Content summary: MediaFunnel FIR interview is up; Help A PR Pro Out; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: what Vodafone did when an employee tweeted obscenely, wide and mostly negative reaction to Forrester Research plans to stop analysts from blogging personally; listener comments discussion and FIR Friendfeed Room round-up; news about Thursday’s show;…
Posted on December 13, 2009 5:50 pm by Shel Holtz | Blogging | Social Media
Organizations haven’t exactly warmed up to the idea of front-line employees engaging with constituents in social channels. Despite the fact that front-line employees are trusted more than executives or official spokespersons (according to Edelman’s Trust Barometer), companies simply don’t trust employees enough—and aren’t interested in training them—to avoid the kinds of problems that could arise.
The U.S. Transportation Security Administration—part of Homeland Security—doesn’t appear to have the same…
Posted on November 16, 2009 10:35 am by Shel Holtz | Blogging | Business
The question of CEO blogging keeps coming up. Opinions mostly fall in two camps:
- All CEOs should blog. As the leaders and chief communicators of their organizations, it is incumbent on CEOs to represent their companies in the social space where so much influence is wielded.
- No CEOs should blog. Because of regulations that govern the kinds of statements CEOs can make,…
Posted on November 10, 2009 3:48 pm by Shel Holtz | Blogging | Measurement
Despite a wealth of channels for searching the blogosphere, Technorati remains important because it’s the only tool that offers a clue about the reputation and influence of each blog. By evaluating a number of factors, including inbound links on a rolling six-month basis, Technorati is able to assign a rank and an authority level for each blog. When identifying bloggers for…
Read The Full Post » | Comments [4]