Posted on November 8, 2009 5:04 pm by Shel Holtz | Blogging | Social Media
I’m just back from the biennial convention of the Union for Reform Judaism held over the last week in Toronto. I was honored to represent my synagogue, Temple Isaiah of Lafayette, California, as a delegate for the second time.
The highlight of these biennials for me is the Shabbat sermon by the URJ’s president, Rabbi Eric H. Yoffie. Rabbi Yoffie is a dynamic…
Posted on September 3, 2009 3:08 pm by Shel Holtz | Blogging | For Immediate Release
- PRNews Online: Life, or Something Like It: Leveraging Advances in Social Aggregation
- Craig’s Posterous: Audio chat with Neville Hobson about Posterous
Download the file here (MP3, 4.4Mb; length 10:52), or sign up for the RSS feed to get this cut segment and all future ones automatically.
Posted on July 11, 2009 4:47 pm by Shel Holtz | Blogging | PR
Bad PR can work. If it didn’t, practitioners of bad PR wouldn’t stay in business because their clients wouldn’t keep coming back to them to do more of it.
While there are dozens of bad PR categories, let’s look at two broad ones, PR spam and unethical PR practices.
PR spam is the favorite whipping boy of the blogosphere—and especially tech bloggers—because they tend to be the principal…
Posted on July 9, 2009 8:47 am by Shel Holtz | Blogging | Media | PR | Social Media
My friend Dan Janal (whom I haven’t seen in way too long) sent me an email after he read my post on the effectiveness of Social Media Releases (SMRs) asking just what a social media release is.
I wouldn’t have thought I’d be writing a Social Media Release 101 post, given the volume of content already out there dedicated to the topic. But given Dan’s…
Posted on July 6, 2009 10:00 am by Shel Holtz | Blogging | Ethics | PR
On the heels of reports that the U.S. Federal Trade Commission (FTC) is set to regulate companies and the bloggers they reach out to comes a series of reports about Betty Crocker’s campaign to get bloggers talking about its new line of gluten-free food products.
What struck me was this excerpt from Tiffany Janes’ report in Examiner.com (the website of the San Francisco…
Posted on June 30, 2009 5:27 pm by Shel Holtz | Blogging | PR | Social Media
PR agency Text 100 is out with a global survey of bloggers and damned if the results don’t reveal that social media releases—which inspire passion among those who object to them—work.
The survey first determined that bloggers have grown in importance to corporations, measured by the increased outreach by businesses and their PR people. And the vast majority of these bloggers want companies and…
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