Posted on October 28, 2005 10:19 am by Shel Holtz | Blogging
Jupiter Research has issued a report, “PR and Blogs: Monitor and Prepare for Inter-Customer Communication,” and it can be yours—along with a half-hour telephone consultation—for a mere $750. Or, you can subscribe to the RSS feeds of some of the 400 or so PR bloggers who have already analyzed and dissected this issue and spend that money on a seaweed wrap, hot stone massage, and…
Posted on October 26, 2005 6:08 am by Shel Holtz | Blogging | Business
If you’re behind a company firewall, there’s an increasing chance that you’re not able to read this—or any other—blog.
A few months back, while working with a client, I entered the URL of a blog that contained information that would be useful to the task at hand. Instead of getting to the blog, the screen displayed one of those corporate security notices that I was trying to access…
Posted on October 19, 2005 5:28 am by Shel Holtz | Blogging
According to the results of a study released at the BlogOn conference in New York, 55% of corporations are blogging internally, externally, or both. Guidewire Group???s BlogOn 2005 Social Media Adoption Survey suggests 91.4% of these corporations are using blogs internally and 96.6% externally.
If you believe these results, I have the deed to a nice bridge we should talk about.
There’s no word…
Posted on October 19, 2005 5:16 am by Shel Holtz | Blogging | Internal | Intranets
The launch of intranet blogs by McDonald’s is significant because it’s not a high-tech company. You can talk about the likes of Sun, Microsoft, and IBM all day long, but the reaction from execs will be the same: “We’re not a high-tech organization.” But holding up McDonald’s—a fast-food company—as an example of corporations turning to internal blogging as a communication channel has the potential to make some executives sit…
Posted on October 14, 2005 9:57 am by Shel Holtz | Blogging | Business | Podcasting
In his wonderful Corporate Hallucinations blog, Steve Crescenzo reports on how McDonalds’ COO is using blogs and podcasts. I particularly liked the COO’s advice on how to get these new media past the lawyers:
Bring them into it early and often. Make them feel a part of the process. The truth is, you probably have the policies in place already, if you have…
Posted on October 11, 2005 7:52 am by Shel Holtz | Blogging
While most companies struggle to figure out blogs’ role in the communication mix, Google has figured out that blogging is the best way to present its position on policy issues. An article in PRWeek praises Google’s recognition that blogs—while not the channel for reporting earnings—represent a better means of getting information quickly into the hands of analysts, media, and influencers. The article quotes…
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