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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Blog Business World features an article that provides step-by-step instructions on getting your blog listed in the Open Directory Project, better known as DMOZ. Getting your blog listed on DMOZ isn’t a bad idea, since the directory is used by a number of search engines, including Google, as a means of classifying search results into categories.

The categories—combined with the open nature of…

Doug Edwards, who was Google’s director of consumer marketing and brand management from 1999 until recently, has been blogging about his former employer for what appears to be the last week or so. The blog, Xooglers (get it? ex-Googlers?), invites other former Google employees to “reminisce and comment on the latest developments in search.” Most of his initial posts recount interviewing for, getting,…

Feedster CTO Scott Johnston explains the improvements made to the Feedster 500, Feedster’s listing of the “most interesting and important blogs.” I figured the rejiggering of the service would drop me from the list, but lo and behold, I hang in there at #476, down from #452 but still starred as a “two-time winner.” Thanks to all of you for reading and linking!

On the other…

The answer to the question I posed earlier today, as presented by Laurie Mayers of Haas MS&L Blogworks, the PR firm that developed GM’s blogs—is a resounding no. GM is not censoring comments to the GM Fastlane blog to preclude conversation about the recently announced layoffs and other drastic measures the company is taking. I had searched on a number of terms, but…

I’ve seen two examples lately of companies with blogs that used them well in response to, and as part of, blogosphere conversations. These are case studies other companies could apply to their own thinking about how to communicate in a networked world.

First came Barbara Krause, principal of Krause Taylor Associates, whose firm came under attack by Yahoo! blogger Jeremy Zawodny. Zawodny…

Debbie Weil and Dave Taylor are having an interesting conversation about the GM Fastlane blog over at the Business Blog Consulting site. Dave thinks GM is blowing it for not handling the recent announcement of 30,000 layoffs on the blog. Debbie wants Dave to be patient and give GM more time.

Steve Crescenzo would have a field day over the Taylor-Weil…

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