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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Jupiter blog report

Jupiter Research has issued a report, “PR and Blogs: Monitor and Prepare for Inter-Customer Communication,” and it can be yours—along with a half-hour telephone consultation—for a mere $750. Or, you can subscribe to the RSS feeds of some of the 400 or so PR bloggers who have already analyzed and dissected this issue and spend that money on a seaweed wrap, hot stone massage, and champagne dinner for two.

The report, prepared by analysts Gary Stein and Zia Daniell Wigder, covers (according to Jupiter’s promotion):

  • To what degree are companies paying attention to the growth and impact of conversations between consumers on their brands?
  • How are companies monitoring inter-consumer communication?
  • What practices must companies put in place to manage the effect of inter-consumer communication?

Thanks to Craig Jolley for the heads-up.

 

10/28/05 | 0 Comments | Jupiter blog report

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