Holtz Communications + Technology

Steve Rubel’s post in which he explains his reason for rejecting a trackback from Jeremy Pepper has produced a blizzard of comments—26, along with three trackbacks, at last count. In case you missed it, here’s the story in a nutshell: Jeremy posted an item in May about PR’s role in customer service. Steve posted a related topic last week. Jeremy went back to his post and…

Robert French has caught the Constantin Basturea bug. This is a condition that prompts someone to make a contribution to the public relations professional basically out of the goodness of their heart. The condition has manifested itself in French—a professor teaching public relations at Auburn University—through his development of a blogging community focused on the PR world.

Initially, PRBlogs.org had attracted only students.…

So only 11% of all Internet users read blogs, according to Pew Internet and American Life study. If you think that means blogs wield little influence, you need to break those numbers down. Among that 11% are are a lot of journalists, 51% according to an annual study of media’s use of the Net. And 28% rely on blogs for their…

You gotta love this. A veiled blogging reference made David Letterman’s top 10 list back on Aug. 5. (I just learned about it today during the conference call I recorded for the Conference Board podcast; Sun Microsystems’ Terry McKenzie mentioned it.) The list was “Top Ten Signs Your Kid Is Spending Too Much Time on The Internet.” Weighing in at number 8: “On his wall,…

Do a search of “investment” in a blog search engine and the most prevalent results will be spam blogs. These are blogs that have been started by spammers and loaded with link to sites they represent. The idea is to elevate these sites in the search engines, which rely on “relevance”—the number of links to a site using a given key word—to rank the results.…

They raised the issue. They discussed it. They said, “No.”

The issue is corporate blogging; “they” are the Australian operation of Deloitte, the big four accounting firm. According to an article in the Fairfax Digital, Ryf Quail—the company’s director of digital marketing and communications—broached the possibility, leading to an internal debate. Ultimately, the company opted not to blog, citing concerns about the need to remain discrete about the firm’s…