Posted on November 16, 2005 11:04 am by Shel Holtz | Blogging
There are good corporate blogs and bad ones. Niall Kennedy has seen enough of both to cobble together a demo blog to display the way a business can launch an effective blog dedicated to a product. He selected a real company and product—iRobot’s Scooba—and has developed an impressive blog to show what the company could do and to serve as a model for others…
Posted on November 16, 2005 10:53 am by Shel Holtz | Blogging
The Long Tail blog offers up a series of long-tail strategies for the critically acclaimed but low-rated TV series “Arrested Development.” It’s an interesting approach to bypassing TV for the delivery of TV content. One of the strategies, though, should raise the eybrows of several contributors to the PR blogosphere: “Have the cast blog - in character. Have them do video blogs and even live…
Posted on November 16, 2005 9:27 am by Shel Holtz | Blogging
If you have a spare $1,895 sitting around, you might want to consider spending November 30 and December 1 in New York at Fortune magazine’s Innovation Forum. The speaker lineup is impressive, with the likes of Intuit’s Scott Cook, Starbucks’ Kenneth Lombard, McKinsey’s John Hagel, EA’s Bing Gordon, and Spaceship One developer Burt Rutan, among a host of others.
Fortune has taken an interesting approach to…
Posted on November 16, 2005 8:40 am by Shel Holtz | Blogging
Thank God OSM (Open Source Media) launched today. Now I won’t have to decide for myself which blogs are written by the Internet’s brightest minds. Since Pajamas Media’s stated goal is “to bring together the internet???s brightest minds and most compelling content into a single source that will, in turn, complement and re-define journalism in the 21st century,” all my blog reading will now be…
Posted on November 14, 2005 9:20 am by Shel Holtz | Blogging
Blogs have many uses beyond enabling people to speak online in an authentic human voice. There are, for example, blogs used as the venue for writing a book. Somebody has decided that a book created from material originally posted to a blog should be called a “blook.” And (would you know it?) online publisher Lulu.com has created the (get ready) Blooker prize for…
Posted on October 28, 2005 11:15 am by Shel Holtz | Blogging
I was as discouraged by the one-sided, inaccurate, and biased story on blogs produced by Forbes as anybody else. The article, titled “Attack of the Blogs,” paints bloggers as ???the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective.??? (The article is available online only to Forbes subscribers.)
Funny, right after reading the piece, I read this and…
Read The Full Post » | Comments [10]