FIR Speakers and Speeches: July 2011 SF Curators Salon

Get the episode:

• Download the MP3 file (28.4Mb, 70:53)
• Subscribe to the RSS feed
• Get the show at iTunes
• Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)

Tom Foremski (of Silicon Valley Watcher and Oliver Starr (chief evangelist from Pearltrees)started the SF Curators Salon a few months back. It’s an informal gathering of folks from the Bay Area who are interested in content curation in all its various forms. The July 27 meeting featured brief presentations from Christine McCaull, one of the organizers of TEDx San Francisco, and Ken E. Kaplan, who works on Intel’s Free Press.… Read More »

A look at how some companies are using paid curation services

With the variety of free and paid content curation tools hitting the market, finding the right one for you or your organization can be as daunting as choosing a good toothpaste or pasta sauce from the wealth of choices that confront you on store shelves.

One factor that can help you decide is seeing how the services are being used by others. Most of the fee-based services perform roughly the same tasks: They search for content based on the keywords you’ve set up and display them in portal-like interfaces.

Here’s a quick review of some of the curated pages used by customers of some of these curation companies:

Curata

Curata, which… Read More »

“Your Company Must Become a Media Company,” my IABC 2011 presentation

Some 1,300 communicators gathered in San Diego from June 12-15 for IABC‘s 2011 World Conference. FIR co-host Shel Holtz spoke during the Wednesday morning “all-star” track, addressing the need for every company to be a media company. You can listen to the talk here and follow along with the SlideShare upload of the PowerPoint deck below. The videos are not included, but a screen shot for each video serves as a placeholder as you listen to the audio.

Get this podcast:

• Download the MP3 file (32.4Mb, 80:59)
• Get the show on iTunes
• Subscribe to the FIR… Read More »

Five curation opportunities for employee communications

Content curation is the source of a lot of buzz these days, with nearly all the conversation focused on ways to become a trusted guide to useful content about targeted topics. There’s an equally interesting role for content curation as an internal communications activity. Here are five curation approaches that can help employees.

Company positions and statements

Most organizations’s official statements and positions on issues are scattered in a variety of locations. Some are contained in press releases in response to an emerging story, some are buried among scores of policies, others are announced with fanfare usually reserved for… Read More »

How the social evolution has altered my FIR news-gathering process

As the way people use social channels evolves, so do the way I identify content worth sharing.

That was the thought that crossed my mind as I prepared my reports for the last episode of For Immediate Release, the podcast I co-host with my colleague, Neville Hobson.

Neville and I each prepare two stories to report for each episode, which has pretty much been the format since we started in early January 2005. For most of that time, the process of finding news or features worth sharing with the FIR community was pretty basic. I subscribed to a crapload of RSS feeds and pored over them several times each week, flagging stories for… Read More »

Content: It’s not just for marketing any more

Realistically, content doesn’t drive customer service, crisis management, reputation management or market research in social media, nor does it drive conversations about customer service, crisis management, reputation, market research or even shopping experiences about a brand in social media. Since these and other key business function are principal building blocks of every successful social media program (for business), you see how an emphasis on content can hobble an organization’s social media program right from the start if its importance is mistakenly overstated…An emphasis on “content” in social media and social…

Read More »

Page 2 of 3 pages  < 1 2 3 >