Holtz Communications + Technology

Realistically, content doesn’t drive customer service, crisis management, reputation management or market research in social media, nor does it drive conversations about customer service, crisis management, reputation, market research or even shopping experiences about a brand in social media. Since these and other key business function are principal building blocks of every successful social media program (for business), you see how…

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Curation Nation, by Steven Rosenbaum

FIR co-host Shel Holtz reviews Steven Rosenbaum’s “Curation Nation.” Rosenbaum currently is CEO of Magnify.net, a video curation website. Amazon.com explains that Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be…

For several years now, I have live-tweeted (or live-blogged) conferences I attend. At yesterday’s Health Care Marketing and Public Relations Social Media Conference, I tried something different.

Live tweeting and blogging produce benefits for both myself, others attending the conference, those who couldn’t make it and the conference organizers.

For me, it forces me to identify key points, then the act of writing it…

After not too long a wait since submitting my request, I got an invitation to set up a Storify account. Storify bills itself as “a way to tell stories using social media such as Tweets, photos and videos.” It is, in fact, a content curation tool. You set up a story on any theme you like, then find just about any kind of…

I just returned from spending a couple hours with IABC‘s staff talking about content curation as a new skill and responsibility of communications professionals. I tweeted that I was headed into San Francisco for the lunchtime meeting, prompting a reply from web consultant Ramsey Mosen asking my view of the ideal balance between curated and original content.

It’ll come as no surprise to regular…

On last week’s edition of This Week in Tech, the panel unanimously belittled Google for its announcement of a Chrome web store. Questioning the point of the tool, frequent panelist John C. Dvorak summarized the rest of the group’s befuddlement by asking whether people couldn’t just go to the application’s website.

Of course they can, but as the number of apps proliferate, having them aggregated…