Posted on August 4, 2016 4:52 pm by Shel Holtz | Virtual and Augmented Reality | Media | Podcasting | Video
It has been seven years since Tom Foremski proclaimed that “every company is a media company.” In the wake of that observation, a lot of companies embraced brand journalism…then stopped. Meanwhile, media companies have continued innovating. Can we say our companies behave like media companies when media companies have moved beyond content portals?
Posted on July 29, 2016 11:53 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Visual Communication | Advertising | Brands | Business | Crisis Communication | Facebook | Location-based Services | Marketing | Media | Mobile | PR | Research | Social Media | Social networks | Technology | Twitter
Welcome to the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as…
Posted on July 22, 2016 11:13 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Advertising | Attention | Brands | Business | Channels | Facebook | Location-based Services | Marketing | Media | Mobile | PR | Publishing | Social Media | Twitter | Video
I thought a category dedicated to Pokémon Go would be one-and-done but alas, the smartphone game continues to produce stories with direct relevance for communicators. The special category is back in this edition of the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect…
Posted on July 21, 2016 3:04 pm by Shel Holtz | Virtual and Augmented Reality | Marketing
An AdvertisingAge article this week (which I’m including in tomorrow’s Friday Wrap) discusses the use of Virtual Reality in auto marketing. It’s a “Sleeping Giant,” according to E.J. Schultz. So I took a look, and also donned my VR headset to look at United Airlines’ use of VR to give travellers a sneak peak at the new Polaris business class cabin for Boeing 777s.
Posted on July 8, 2016 9:18 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Sharing and Collaborating | Content | Visual Communication | Advertising | Brands | Business | Channels | Ethics | Marketing | Measurement | Media | Mobile | PR | Publishing | Research | Second Life | Social Media
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on June 24, 2016 12:21 pm by Shel Holtz | Virtual and Augmented Reality | The Workplace Experience | Content | Instagram | Visual Communication | Wearables | Advertising | Business | Channels | Facebook | Internal | Marketing | Media | Mobile | PR | Research | Social Media | Technology | Twitter | Video
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
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