Posted on January 13, 2015 11:51 am by Shel Holtz | Advertising | Ethics | Media | Publishing | Trust
Last September, as one small part of an outreach program aimed at getting schoolchildren interested in engineering, ExxonMobil paid for one of those BuzzFeed quizzes. You know the ones I’m talking about: Answer a series of questions in order to learn whether you’d be Belle or Aurora if you were a Disney princess.
In this case, the answers determined what kind of engineer…
Posted on September 26, 2014 10:21 am by Shel Holtz | Content | Attention | Audio | Brands | Business | Facebook | Gamification | Google+ | Marketing | Measurement | Mobile | Research | Social Media | Trust | Twitter
Flickr photo courtesy of Peter GordonWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
Sobo is Vine for audio—Audio has been proliferating across the web in all kinds of…
Posted on September 24, 2014 3:20 pm by Shel Holtz | Economics | Business | Ethics | PR | Transparency | Trust
Flickr photo courtesy of mSeattleThe importance of a genuine commitment to corporate social responsibility is growing more and more clear. Study after study finds consumers are making conscious decisions to avoid doing business with bad actors and greenwashers, and to spend their money (and make their investments) in companies that are sincere about trying to do well by doing good.
Several…
Posted on September 12, 2014 9:52 am by Shel Holtz | Content | Blogging | Brands | Business | Facebook | Legal | Monitoring | Social Media | Trust | Twitter
Flickr image courtesy of Sean MacEnteeWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
It was 9/11, and marketers were idiots again—When will marketers finally figure out that brands…
Posted on July 11, 2014 7:14 am by Shel Holtz | Sharing and Collaborating | Content | Instagram | Visual Communication | Pinterest | Advertising | Blogging | Brands | Content Curation | Customer Service | Facebook | Intranets | Marketing | Mobile | PR | Research | Social Media | Social networks | Trust
Flickr photo courtesy of Matt ReinboldThe Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
FTC may scrutinize Facebook experiment—The Facebook’s A/B…
Posted on September 27, 2013 9:46 am by Shel Holtz | Content | Instagram | Pinterest | Brands | Business | Content Curation | Facebook | Google+ | Research | Social Media | Trust
(c) Can Stock PhotoI’m faced with another embarrassment of riches when it comes to stories, studies and reports published this week. As always, the Friday Wrap is made up of items that may have escaped your notice but are worthy of your attention. I collect the items I consider for the Wrap, the podcast, blog posts and other content at my link…
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