Posted on September 19, 2013 11:33 am by Shel Holtz | Business | Crisis Communication | Customer Service | Internal | Social Media | Trust
The skepticism, risk-aversion and ignorance that held companies back from embracing digital and social media is fading. Senior leaders are taking responsibility for their companies’ digital strategies, according to a McKinsey & Company report. That’s good news, since leadership’s failure to pay attention to digital is most often cited as the reason initiatives fail.
The C-suite’s discovery that digital pays is producing some great…
Posted on June 14, 2013 4:15 pm by Shel Holtz | Business | Crisis Communication | Social networks | Trust
Two tales of employee behavior made the rounds at roughly the same time this week.
The first features 18-year-old Dunkin’ Donuts employee Abid Adar who is being widely heralded as the face of a company that takes employee training and corporate social responsibility seriously. By virtue of the fact that he was working the counter when customer Taylor Chapman entered the…
Posted on April 12, 2013 7:50 am by Shel Holtz | Content | Instagram | Advertising | Content Curation | Google+ | Marketing | Publishing | Social Media | Trust | Twitter
(c) Can Stock PhotoIt has been a busy week in the digital/social world. With everything that has occupied our attention over the last week (Facebook Home, for example, and word that investment companies are pouring money into Google Glass app development), you may have missed some other interesting stories. These are some that I found particularly interesting. I save the…
Posted on January 2, 2013 11:10 am by Shel Holtz | Content | Blogging | Social Media | Trust
(c) CanStock PhotosContent marketing holds a world of promise for organizations seeking to be visible in a fragmented-yet-crowded media landscape. It also is full of potholes that can rattle your organization’s reputation and landmines that can blow it up entirely.
The need to become a media company, to produce an ongoing stream of quality content despite limited resources, can lead marketers and…
Posted on October 19, 2012 9:11 am by Shel Holtz | Media | Mobile | Monitoring | Social Media | Technology | Trust
(c) Can Stock PhotoThe weekend is upon us—but not before we wrap up the digital and social news of the week of interest to communicators. For the full list of items from which I draw these stories, dive into my link blog at LinksFromShel.tumblr.com.
If workers are bringing their own mobile devices to work—a reflection of the…
Posted on January 13, 2012 11:21 am by Shel Holtz | For Immediate Release | PR | Social Media | Trust
FIR co-hosts Neville Hobson and Shel Holtz host a Google+ Hangout with Stuart Bruce, principal, Stuart Bruce Associates, and Phil Gomes, Sr. VP, Edelman Digital, to discuss efforts to improve the ability of corporate representatives to make ethical, transparent, disclosed and factual revisions that are independently verifiable to Wikipedia entries.
Currently, a host of communication professionals report having revised entries to…
Read The Full Post » | Comments [1]