Posted on December 23, 2016 11:55 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Instagram | Visual Communication | Wearables | Brands | Business | Channels | Facebook | Instant Messaging | Measurement | Media | Mobile | Podcasting | PR | Research | Second Life | Social Media | Social networks | Technology | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Twitter testing notifications for breaking news—Twitter CEO Jack Dorsey insists that Twitter is a news platform, a channel for sharing what’s happening right now. Reflecting its desire to be a news app, the company has…
Posted on December 16, 2016 8:32 pm by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | Sharing and Collaborating | Content | Instagram | Pinterest | Brands | Business | Channels | Customer Service | Facebook | Marketing | Media | Mobile | PR | Research | Skype | Social Media | Social networks | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Write online reviews with no fear of lawsuits—U.S. President Barack Obama has signed the Consumer Review Fairness Act, which protects consumers who write negative reviews on Yelp, TripAdvisor, and other review sites. The bill…
Posted on December 2, 2016 1:46 pm by Shel Holtz | Employee Engagement | Chatbots | The Workplace Experience | Content | Instagram | Advertising | Audio | Brands | Business | Channels | Crisis Communication | Facebook | Instant Messaging | Location-based Services | Marketing | Measurement | Media | Mobile | Politics | PR | SNCR | Social Media | Social networks | Trust | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly…
Posted on November 30, 2016 4:19 pm by Shel Holtz | The Workplace Experience | Brands | Crisis Communication | Social Media | Social networks
Trolls are not a new problem, but their impact has soared in recent months. Much of the increase in troll activity corresponds to the normalization of the alt-right (aka racist/nationalist) movement that paralleled Donald Trump’s presidential campaign.
Reddit is feeling the heat. The collaborative news site heralded as “the front page of the Internet” and a bastion of “authentic conversations” has been overrun by nationalist…
Posted on November 18, 2016 8:34 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Brands | Business | Crisis Communication | Ethics | Location-based Services | Marketing | Media | Mobile | Politics | PR | QR Codes | Social networks | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing
PepsiCo has become the face of a cautionary tale—Speaking at a conference, PepsiCo CEO Indra Nooyi noted that her employees were upset about the election of Donald Trump. “The question they are asking,” she said,…
Posted on November 11, 2016 3:10 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Pinterest | Brands | Business | Ethics | Facebook | Marketing | Media | Mobile | Politics | PR | Research | Search | Social Media | Social networks | Technology | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Lessons for marketers from the presidential elections forecast inaccuracies—Virtually all the polls, including those from highly-respected data experts, were confident of a Clinton victory. The fact that they got it so wrong should give…
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