Posted on October 9, 2009 9:50 am by Shel Holtz | Business | Facebook | Marketing | Social Media | Social Networking | Twitter
Cross-posted from Stop Blocking.
Social media as a marketing mechanism is clearly hot. I can’t scan my feeds without finding yet another report of yet another study detailing companies’ increased commitment to and investment in social media. Here are just a few:
- eMarketer reports on an The Aberdeen Group study that found 63% of companies planned to increase their social media marketing budgets in 2009.…
Posted on October 7, 2009 11:51 am by Shel Holtz | Social Media | Technology
Cross-posted from Stop Blocking:
At least 10 of my colleagues have alerted me to a study released yesterday by Robert Half Technology, in which 54% of the sample of 1,400 CIOs of companies with 100 or more employees block employees from accessing any social media at work.
Mashable points out the Robert Half study is consistent with other reports. The trend is…
Posted on October 6, 2009 12:43 pm by Shel Holtz | Search | Social Media
Search Engine Optimization—SEO—is critical. Your content won’t influence anything if people can’t find it.
Now that I’ve gotten that out of the way, I have to ask: Does absolutely every nugget of online content need to be optimized for search?
I just finished delivering the morning keynote at a healthcare conference focusing on social media. During the Q&A, I was asked about the deleterious affect…
Posted on September 25, 2009 9:53 am by Shel Holtz | Business | Social Media
I thought I had seen all the arguments about which function, within an organization, should “own” social media. I’ve argued that PR or communications is the logical home, since PR/comms is the only function in the organization accountable for the company’s reputation and the only function practiced in building relationships with stakeholders.
Reading Chris Kieff’s post yesterday, though, had me rethinking my position. Kieff—a freelance…
Posted on September 24, 2009 8:39 am by Shel Holtz | Social Media | Technology
There’s an age-old analogy that keeps coming up in social media talks I hear. “You don’t need to know how it works,” the analogy goes, “just like you don’t need to know how internal combustion works to drive a car.”
It’s a fine analogy for a consumer using social media. It doesn’t wash for communicators.
The very fact that communicators need such knowledge shouldn’t surprise anyone. Most communicators…
Posted on August 31, 2009 3:29 pm by Shel Holtz | Business | Social Media
There is a distinction, a not-so-subtle one, between disruption and destruction.
Social media is often touted as a disruptive influence. It’s a belief that leads many people to leap to the conclusion that social media’s unstoppable growth will ultimately destroy existing organization hierarchies and lead to new, networked models.
This assumption has a polarizing effect. On the one hand, there are people like my friend…
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