Posted on August 6, 2009 1:41 pm by Shel Holtz | Social Media | Twitter
Of course, there is no International Tweetup Oversight Board. You’d think there was, though, given the outrage directed at PRSA and its Phoenix chapter after the local group held a tweetup and (gasp) charged admission to cover the cost of the meal .
I admit, when Jason Falls first tweeted this last night, I was dismayed and said so. It would have been…
Posted on July 27, 2009 4:02 pm by Shel Holtz | Social Media
All this social media must be having a real impact, wouldn’t you think? I’m not talking about cool case studies, but significant trends showing sustainable results that demonstrate a payoff for all the prosletyzing going on (by me, among others).
Look at the story we tell: Companies can’t get away with bad behavior because social media puts them under too much scrutiny; it only takes…
Posted on July 9, 2009 11:01 pm by Shel Holtz | PR | Social Media | Technology
Paul May took me on a deep dive of his nifty online utility, BuzzStream, which I can best describe as a Customer Relationship Management (CRM) tool for managing influencer relationships.
At its core, BuzzStream is a contact list that maintains information about and other online influencers with whom you want to build and maintain relationships on behalf of your organization or…
Posted on July 9, 2009 8:47 am by Shel Holtz | Blogging | Media | PR | Social Media
My friend Dan Janal (whom I haven’t seen in way too long) sent me an email after he read my post on the effectiveness of Social Media Releases (SMRs) asking just what a social media release is.
I wouldn’t have thought I’d be writing a Social Media Release 101 post, given the volume of content already out there dedicated to the topic. But given Dan’s…
Posted on June 30, 2009 5:27 pm by Shel Holtz | Blogging | PR | Social Media
PR agency Text 100 is out with a global survey of bloggers and damned if the results don’t reveal that social media releases—which inspire passion among those who object to them—work.
The survey first determined that bloggers have grown in importance to corporations, measured by the increased outreach by businesses and their PR people. And the vast majority of these bloggers want companies and…
Posted on June 26, 2009 2:23 pm by Shel Holtz | PR | Social Media
Among the tiny early-adopter subset of the total online population, a lot of buzz is dedicated to a perceived shift from blogging to lifestreaming. Edelman Senior VP Steve Rubel, the most widely read of PR’s many participants in social media venues, has shuttered his Micro Persuasion blog in favor of a Posterous lifestream, asserting that “blogging feels old” and “publishing today is all about The…
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