Posted on July 2, 2010 1:15 pm by Shel Holtz | Business | Social Media
Back in mid-January, Thomas Nelson Publishers CEO Michael Hyatt wrote a blog post titled “Five Reasons Why Your Company Doesn’t Need a Social Media Policy.”
I didn’t disagree with a single one of Hyatt’s points, but I walked away from the article still convinced that companies need social media policies (or, at least, guidelines). Earlier this week, HubSpot’s Michael Volpe wrote a similar post—“Why a Social Media…
Posted on June 2, 2010 3:44 pm by Shel Holtz | Business | For Immediate Release | Social Media | Social networks
Content summary: Chuck Hester, author of “Linking In to Pay It Forward,” speaks on how LinkedIn is transforming business communications, connections and brands. He gave his talk at the New Communications Forum in San Mateo on Friday, April 23, 2010.
From the NewComm Forum session description:
LinkedIn has more than 61 million users from 200+ countries around the world. A new member joins…
Posted on May 28, 2010 8:57 am by Shel Holtz | Marketing | Measurement | PR | Social Media
Despite the introduction of models for structuring a company’s social media activities, the reality is that PR/Comunication has its hands on the wheel in most organizations.
The debate over ownership of social media has largely raged between PR and Marketing. In various forums, both sides have made cases for centralizing social media activities under their juridscitions. According to a just-released study, however, PR…
Posted on May 20, 2010 7:33 am by Shel Holtz | Social Media
Posted on May 1, 2010 10:46 am by Shel Holtz | Social Media
A week or so ago, I had the pleasure of leading a webinar on the use of social media for hospitals. I was invited to deliver the webinar by the folks at Caretech. (The participant evaluations of the sessions were terrific; thanks to all who attended!) When the hour was up, there were still a lot of questions in the…
Posted on April 24, 2010 3:43 pm by Shel Holtz | Social Media
A dozen years ago or so, a colleague told me about a meeting to discuss the construction of a client’s first intranet. The top communicator and IT manager were answering questions from my friend’s checklist. He came to the question, “Who will be responsible for content?”
“I will,” they both replied in unison.
Each was shocked that the other had the temerity to suggest his department should…
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