Posted on March 16, 2010 2:02 pm by Shel Holtz | Business | Internal | Social Media | Social networks
As more than half of the companies in the U.S. continue to block employee access to social media sites, the organizations that maintain open channels are positioned to innovate and compete at levels that could crush their competition.
Being poised to extract value from a workforce that is networked 24/7 isn’t the same as taking the steps required to get there.
I…
Posted on March 4, 2010 3:37 pm by Shel Holtz | Social Media
Two seemingly evergreen threads have converged in my mind: First, is social media measurable? And second, the notion that soon, there will be no use for social media directors (or managers or coordinators) in organizations.
I have written several posts on what it means to be strategic in your approach to any communication effort, whether it’s social or traditional, internal or external.…
Posted on March 3, 2010 6:57 pm by Shel Holtz | For Immediate Release | Social Media
Case Studies Online is a database of social media case studies that share in common the fact that they have produced measurable results. In fact, site founder Tod Maffin’s tagline for the site is “Proven Social Media Tactics for Assured ROI.”
In this FIR Interview, co-host Shel Holtzand Tod Maffin discuss the reason Tod founded the site, what went into it, what you can…
Posted on March 2, 2010 10:05 am by Shel Holtz | Business | Research | Social Media
I recently heard a well-known online figure denounce the use of social media as a business strategy, insisting instead that social media will kill your brand. All you need for a successful business, he said, is a good product, solid customer service and a domain.
There are so many problems with this it’s hard to know where to begin. I could start with…
Posted on February 19, 2010 3:54 pm by Shel Holtz | Media | PR | Social Media
There hasn’t been much talk about the Social Media News Release (SMNR) lately. It must be time to stimulate some discussion.
When I was in journalism school (California State University Northridge, 1972-1976), the inverted pyramid was a staple of newswriting classes. The way it was taught to me made perfect sense: If somebody reads only the lede paragraph, they should walk away…
Posted on February 15, 2010 11:05 am by Shel Holtz | Advertising | Death Watch | Marketing | Media | New Media | Social Media
We have a tendency to assume that a law of physics applies equally to the media world. In physics, according to Newton’s third law of motion, every action has an equal and opposite reaction.
This odd assumption crossed my mind to me as I was reading last night. In the he book I was reading, the author argued that, thanks to the…
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