Content summary: Chuck Hester, author of “Linking In to Pay It Forward,” speaks on how LinkedIn is transforming business communications, connections and brands. He gave his talk at the New Communications Forum in San Mateo on Friday, April 23, 2010.

From the NewComm Forum session description:

LinkedIn has more than 61 million users from 200+ countries around the world. A new member joins LinkedIn almost every second, and executives from all Fortune 500 companies are LinkedIn members. But how does this affect your business and your brand? How can you use LinkedIn promote both your personal and professional brand and effectively use it to promote your business? Join LinkedIn author and Power Connector Chuck Hester as he explores the good, the bad, and the possibilities of LinkedIn and how it’s transforming the way we do business.

This presentation was part of the “NewComm Essentials” track.

A special thanks to Michael Procopio for supplying the recording.

About Chuck Hester

Chuck Hester has more than 30 years of experience in PR, marketing, and branding. A LinkedIn power connector, Chuck has more than 10,000 direct connections, and is a sought-after expert on LinkedIn and social networks. He is the author of Linking In to Pay it Forward and the forthcoming Social Media for the Rest of Us.

• Download the file here (MP3, 27.2Mb, 67:54).

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