Posted on August 4, 2010 10:33 am by Shel Holtz | Internal | Social Media
I continue to be impressed with the way the US Department of Defense (DoDis handling staff use of social media. As most organizations continue to succumb to the FUD factor by blocking employee access, the DoD recognizes the importance of online engagement by staff at all levels—from Pentagon workers to soldiers in the field.
If ever an organization was security-conscious, it’s the DoD. Yet…
Posted on August 2, 2010 8:49 am by Shel Holtz | Internal | Marketing | Social Media | Social Networking
Among the reasons companies list for blocking employee access to social media is the fear that employees will disclose information they shouldn’t. This usually falls into two categories: compliance (such as posting private information about a customer) and leaks of a company’s intellectual property. This last type of disclosure often includes premature revelations of products that haven’t launched yet.
Most of these situations…
Posted on August 1, 2010 4:31 pm by Shel Holtz | For Immediate Release | Social Media
Content summary: Andy Smith, former VP of Marketing at Dolby Labs, discusses the principles outlined in the book he has co-authored with Jennifer Aaker, “The Dragonfly Effect: Quick, Effective and Powerful Ways to use Social Media to Drive Social Change.??? Smith spoke at the Social Media Breakfast SF East Bay in Walnut Creek, California on Thursday, July 29, 2010.
About “The Dragonfly…
Posted on July 26, 2010 3:58 pm by Shel Holtz | For Immediate Release | Measurement | Social Media
Augie Ray speaks with FIR co-hostShel Holtz about “The ROI of Social Media Marketing,” a new research report that goes beyond the financial measures to address a variety of ways to assess the impact of companies’ social media efforts. According to Forrester, “Social media marketing delivers a wide range of benefits to organizations that are beneficial in the short term and long term in ways both…
Posted on July 15, 2010 1:32 pm by Shel Holtz | Business | For Immediate Release | Social Media
Open Leadership: How Social Technology Can Trasform the Way You Lead is the new book by Charlene Li, founder of The Altimeter Group and co-author of Groundswell.
FIR co-host Shel Holtz and TWI Surveys president Ryan Williams set out to produce a short review of Charlene’s book, but the conversation turned into a longer discussion of leadership. Given that Ryan earned his…
Posted on July 8, 2010 2:17 pm by Shel Holtz | Facebook | Marketing | Social Media | Social networks
Uni-Ball’s launch of a Facebook-centered pen giveaway campaign during the Summer
Winter Olympics spurred a number of bloggers to question the wisdom of eschewing a company’s home page in favor of Facebook or other social sites. The Uni-Ball campaign was supported by advertising that directed consumers to the Facebook page with no reference to the company’s own website. The giveaway itself was conducted…
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