Posted on November 15, 2010 9:54 am by Shel Holtz | Facebook | Social Media | Transparency
In his book, “The Naked Corporation,” co-author Dan Tapscott argues that organizations that seek to be transparent need to ensure that the access to company information won’t reveal anything unsightly. Or, as he puts it, if you’re gonna be naked, you’d better be buff. (I heard him reiterate this point during his talk at WebCom in Toronto a couple weeks ago.)
Tapscott’s admonition was top-of-mind as I…
Posted on October 17, 2010 10:57 am by Shel Holtz | Customer Service | Facebook | Marketing | Social Media | Social networks | Twitter
I had two interesting conversations at a family event last night in my home town in Southern California. (Truth be told, I had a lot of interesting conversations, but only two that warrant discussion here.)
First was my nephew, the oldest of my brother’s three boys. He’s going to school, doing some part-time work in the TV industry, and working more-or-less full-time for a…
Posted on October 12, 2010 11:03 am by Shel Holtz | Internal | Social Media
In re-listening to an interview I conducted a few months ago with U.S. Department of Defense Senior Strategist Jack Holt, I waas struck by a sound bite that encapsulates brilliantly the reason organizations should stop blocking employee access to social channels and provide them with the training and guidelines they need to operate safely and productively in these spaces. Holt,…
Posted on October 12, 2010 10:06 am by Shel Holtz | Research | Social Media
Several years ago, as Twitter and Facebook were beginning to serve as alternative venues for comments and discussion about blog content, I asked measurement expert Katie Paine what this meant for those trying to get a handle on reactions to what they wrote. It used to be easy, after all, when all the feedback appeared in the blog’s comment section. But now,…
Posted on October 8, 2010 4:16 pm by Shel Holtz | Advertising | Brands | Business | Marketing | Social Media
UPDATE, 10/12/10: While The Gap has announced that it will scrap the new logo in the wake of online criticism, a survey of Gap customers revealed that 17% even knew the company had posted a new logo. For details, take a look at the eConsultancy post that raises the same question I did: Is the online reaction to a design…
Posted on October 6, 2010 10:35 am by Shel Holtz | New Media | PR | Research | Social Media
Over the years, I have chatted with people who work for museums. There’s Michael Edson, for example, whom I’ve interviewed twice for my podcast based on his work with the Smithsonian Institution. I’ve also met several museum communicators.
These interactions have given me some introductory insight into the job of a curator. There is more to it than simply collecting pieces and displaying them.…
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