Holtz Communications + Technology

Call it what you will: content marketing, content strategy, brand journalism, braided journalism or just thinking like a publisher. Whatever you call it, just don’t call it marketing.

I’ve been making this point—one I thought was fairly benign and obvious—to clients and at conferences and workshops where I speak. But when a participant in my workshop in Sydney last week tweeted the sentiment, it got a…

Without explanation beyond encouraging “an authentic dialogue,” Facebook has reversed a policy that allowed pharmaceutical companies proactively moderate wall comments, deciding which they would move forward and which they would delete. As a result, several pharmas—Astra Zeneca, for example, and Bayer. Others, like Amgen, suspended their plans to introduce pages.

The change does not apply to product-specific pages, but it does affect pages dedicated…

Listen to this podcast now:

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, by Larry Weber

FIR book review editor Bob LeDrew reviews Larry Weber’s “Everywhere: Comprehensive Digital Business Strategy for the Social Media Era.” by Larry Weber, founder of Weber Shandwick.

From the inside front cover of Everywhere: “Social media has upended the way the world communicates. No longer just the focus of marketing…

Wait and see. Bide your time. Practice patience.

These characterize the advice pretty much everybody is giving about using Google+ for business or marketing. It’s so new, they say, and, importantly, Google hasn’t even launched business pages yet.

In the meantime, I’ve been marketing my business pretty regularly on Google+. You should, too. There are two big reasons why:

At last count, 25 million people had…

There are people like you and me. We eat, sleep and breathe new media. We want to be among the first to get invites to the latest offerings (Quora, Empire Avenue, Google+) because if we’re not there early, we’ll miss something important, we’ll be left behind. We read what our peers and mentors write about these new channels, soaking up all we can get,…

That headline looks like a jumble of concepts if ever you’ve seen one. But bear with me, it will all make sense.

Early this year, Steve Crescenzo tweeted that he’d like to lose weight by the start of the 2011 IABC World Conference. A number of us responded that we had the same goal, and Tom Keefe created the #IABCLite hashtag as a means of…