Posted on July 27, 2012 12:31 pm by Shel Holtz | Augmented Reality | Marketing | Mobile | Social Media | Video
(c) Can Stock PhotoMy feeds deliver some great content, but I can’t write an individual blog post about them all. Hence, the Wrap.
I wrote last week about The Altimeter Group’s report on media convergence and the need to move past organizational silos that isolate PR, marketing, advertising and other communication functions (while still maintaining areas of…
Posted on July 24, 2012 7:51 pm by Shel Holtz | Measurement | Search | Social Media
A few years back, real-time search engines were popping up everywhere. Recognizing that the web was transforming from a content archive to a venue for real-time engagement, venture capitalists and other investors starting pumping money into services with names like Collecta, Topsy, Scoopler, Kurrently, 48ers, Leapfish, and Social Mention. Some are long gone. Some linger but without any buzz around…
Posted on July 20, 2012 12:46 pm by Shel Holtz | Facebook | Location-based Services | Mobile | Research | Search | Social Media | Twitter
(c) Can Stock PhotoA survey of some of the stories from the last week that caught my eye as they passed by in the stream
Research group Gartner raised eyebrows with its projection that half of organizations that manage innovation processes will apply gamification to those efforts by 2015. A year earlier, Gartner said, more than 70%…
Posted on July 19, 2012 9:59 am by Shel Holtz | Marketing | Media | Monitoring | Social Media
If there is one overarching, indisputable truth about the our networked world, it is this: The digitization of everything means pretty much anybody has access to pretty much anything, so everything gets mixed up in one big stew. However your content started out, it has been found and viewed in God-knows-how-many different contexts. It has been tweeted, tagged and pinned,…
Posted on July 17, 2012 2:59 pm by Shel Holtz | For Immediate Release | Internal | Intranets | Social Media
Addvocate is a new “employee management service for social media,” according to founder and CEO Marcus Nelson.
Every company thinks they need to be social. As such, they’re spending millions of dollars to do so. Unfortunately, they’re underutilizing the most motivated asset they already have—enthusiastic employees. Your workers want to talk about their company, only they don’t know what to say, or they’re afraid to say the wrong…
Posted on July 2, 2012 8:22 am by Shel Holtz | Brands | Crisis Communication | Facebook | Social Media
Progresso, the General Mills-owned soup brand, has finally responded to a growing chorus of customer calls for the company to end its use of BPA in its cans. They have responded, that is, if copying and pasting a canned (no pun intended) statement is a response.\
I learned about the issue when Paul Gillin called my attention to it as a…
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