Holtz Communications + Technology

(c) Can Stock PhotoThe degree of skepticism that continues to influence the internal social media decisions in a lot of organizations isn’t surprising. When Prescient Digital Media and IABC studied social intranets last year, only 28% of executives thought their enterprise social media efforts were very good, and 35% thought they were outright lousy. Employees weren’t much different, with the same 28% rating…

In the midst of Salesforce.com’s public introduction of its Marketing Cloud product during Dreamforce, Scott Monty’s announcement may have zipped by with little notice. Scott—Ford Motor Company’s head of social media—was one of several speakers during the Thursday afternoon keynote. Salesforce Buddy Media CEO and co-founder Michael Lazerow served as an emcee as speakers paraded onstage to make the case for the Marketing Cloud. Scott…

(c) Can Stock PhotoEarlier this month, Todd Defren wrote eloquently about the importance of a solid media strategy, noting that, “Earned Media is far and away the most effective influencer of consumer trust.” (The emphasis is Todd’s.) Pointing to the Edelman Trust Barometer, Todd notes that “‘traditional’ news is not only the most trusted source of information, but also is growing.” Trust in “someone like me,” within the…

Image (c) Can Stock Photo“Thank God it’s Friday,” I hear you shout, since Friday promises another edition of the Friday Wrap. And indeed, here it is! I draw these items from the last seven days of my various feeds. I save the interesting items for consideration in the Wrap (and for Monday’s episode of For Immediate Release) on my link blog, which you’re welcome…

Image (c) Can Stock PhotoDid you miss me last week? The Brazil trip turned into a longer stay than I planned, thanks to airport closures due to Hurricane Isaac. But I’m back, so let’s wrap the week! This is my (mostly) weekly review of items that crossed my newsfeeds over the last seven days that are interesting enough to report but didn’t…

Listen to enough hysterical warnings and dire forecasts and you’d think that information overload is leading us to some kind of bleak, post-apocalyptic future. In an Advertising Age column he wrote back in 2007, Edelman Senior VP Steve Rubel said, “A crash is coming, folks. But this time it’s not financial—it’s personal.” The attention crisis, he said, is an epidemic. “There’s no more room at the inn. People will cut…