Posted on August 20, 2012 4:09 pm by Shel Holtz | For Immediate Release | Social Media
Giovanni Rodriguez, one of the earliest communications practitioners to work in social media on behalf of clients, has launched a new social media consulting firm, SocialxDesign. The agency is an independent strategy firm that was developed as an incubator project at Eastwick, a technology communication agency where Rodriguez worked from 2002 to 2006.
SocialxDesign, according to an Eastwick press release,…
Posted on August 17, 2012 11:15 am by Shel Holtz | Blogging | Social Media | Social networks
(c) Can Stock PhotoThe Friday Wrap is a collection of eye-catching items that surfaced in my feeds over the last week. A full blog post on each would have been nice, but time is short, so I summarize them here. You can see everything I collect for Friday Wrap consideration at my link blog.
Posted on August 12, 2012 10:30 am by Shel Holtz | Facebook | Social Media
For some time, hospitals have had Facebook pages, Twitter accounts and a host of other social channels. Like most other organizations, the hard-coded institutional mindset limits the uses to which hospitals put these networks. Upcoming events, health tips, medical news reports, staff spotlights and recognition characterize the usual hospital feeds.
As with other institutions, hospitals need to make outside-the-box thinking with…
Posted on August 10, 2012 10:34 am by Shel Holtz | Advertising | Facebook | Marketing | Media | SNCR | Social Media
Every week, I find fascinating items in my various newsfeeds. I’d like to blog about them all, but time is short. The Friday Wrap is a review of some of the most interesting. I select them from my link blog.
So you’re an Australian company and you’ve set up a Facebook page dedicated strictly to customer support. The…
Posted on August 9, 2012 11:10 am by Shel Holtz | Business | Social Media
A month or so ago, I participated in a conversation about whether CEOs should personally use social media. One of the other participants rejected the assertion that it has become a CEO requirement, arguing that it’s a mistake to elevate social media to a special class among the various communication tools available to business leaders. Social media, he argued, isn’t more or less…
Posted on August 1, 2012 11:36 am by Shel Holtz | Blogging | Ethics | Media | PR | Social Media
On Monday, I posted a call for certification in the PR profession to establish a basis on which to establish trust between clients, the media and practitioners. If there’s any evidence that the client-media-PR world of a decade ago has changed irrevocably, it’s contained in a 45-minute conversation hosted on Google+ Hangouts on Air today by Duct Tape Marketing‘s John Jantsch. I was honored to…
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