Posted on December 26, 2012 9:09 am by Shel Holtz | Business | Social Media
(c) Can Stock PhotoOf all the layers of an organization’s hierarchy, the board of directors and the C-suite may be the ones that least understand social media and its potential impact on the organization.
Early results of a study from Stanford Graduate School of Business’s Center for Leadership Development and Research—Social Media Use Among Directors and Senior Managers—show that only 34.2% of directors and…
Posted on December 18, 2012 3:29 pm by Shel Holtz | For Immediate Release | Social Media
Dell was one of the first companies to make a serious commitment to social media and today is one of the most frequently cited companies when conversation turns to businesses that do social media well. Starting with its first blog, Dell has demonstrated how to listen to customers and engage with them.
One of the more compelling social media activities Dell…
Posted on December 7, 2012 9:01 am by Shel Holtz | Instagram | Channels | Marketing | Mobile | Monitoring | Social Media
The weekend is upon us; let’s wrap up the week gone by. I collect all the items I consider sharing here on a link blog at LinksFromShel; it’s also where I draw some inspiration for blog posts and the material I’ll cover in my podcast. You’re always welcome to add it to your resources.
All the…
Posted on November 1, 2012 9:26 am by Shel Holtz | Instagram | Visual Communication | Media | Social Media
The importance of social platforms tend to emerge during natural disasters. The tsunami in Indonesia, Hurricane Katrina, and the Haiti quake all were accompanied by a surge in the use of various social media that demonstrated they were good for more than marketing campaigns and idle chat. YouTube, Twitter and Facebook all earned props for the important roles they played.
A…
Posted on October 31, 2012 9:03 am by Shel Holtz | Business | Monitoring | Social Media | Social networks
The rise of social technologies is shining an ever-brighter spotlight on subject matter experts (SMEs). I’ve written recently about the University of Toronto focusing its journalism training effort on SMEs. Last week, while attending the launch of Cisco Systems’ Social Media Listening Center, I found the company had trained 1,500 SMEs to engage in social channels on the company’s behalf, including responding to…
Posted on October 30, 2012 10:24 am by Shel Holtz | For Immediate Release | Monitoring | Social Media
Cisco Systems unveiled its Social Media Listening Center at its San Jose, California-based Executive Briefing Center on October 24. The six interactive touchscreens display a variety of data visualizations—such as heat maps and word clouds—that help present a picture of the social media conversation as it relates to Cisco Systems. What visitors see, however, is just a glimpse at the processes and…
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