Posted on March 6, 2015 7:48 am by Shel Holtz | Content | Visual Communication | Wearables | Audio | Augmented Reality | Brands | Business | Facebook | Legal | Marketing | Mobile | Podcasting | PR | Publishing | Search | Social networks | Twitter
Flickr photo courtesy of dvsThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which…
Posted on January 13, 2015 11:51 am by Shel Holtz | Advertising | Ethics | Media | Publishing | Trust
Last September, as one small part of an outreach program aimed at getting schoolchildren interested in engineering, ExxonMobil paid for one of those BuzzFeed quizzes. You know the ones I’m talking about: Answer a series of questions in order to learn whether you’d be Belle or Aurora if you were a Disney princess.
In this case, the answers determined what kind of engineer…
Posted on December 12, 2014 10:50 am by Shel Holtz | Sharing and Collaborating | Content | Brands | Business | Content Curation | Facebook | Marketing | Media | Mobile | Monitoring | PR | Publishing | Research | Social Media | Twitter
Flickr photo courtesy of RetisThe Friday Wrap is my weekly collection of articles, posts, and reports that may not have risen to the top of your news feed but still can add value to your work as a communicator. I collect all the items I find interesting on my link blog, which you’re welcome to follow. The link blog is my…
Posted on November 25, 2014 7:56 am by Shel Holtz | Content | Books | Death Watch | Publishing
Print’s not dead, despite all the assertions to the contrary. Note: Try opening this Sway document in full-screen mode.
Posted on November 7, 2014 8:12 am by Shel Holtz | Advertising | Brands | Business | Facebook | Marketing | Media | Mobile | Publishing | Research | Social Media | Twitter
Flickr photo of shrink-wrapped space shuttle Atlantis courtesy of Robert NeffWelcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
No more “like our page” campaigns for…
Posted on September 17, 2014 3:56 pm by Shel Holtz | Internal | Intranets | Publishing | Social Networking
Social media has a place in the enterprise. Study after study confirms that employees who are able to engage with each other over social channels are more productive, more engaged, and even lead to improved market share and revenue.
But it has been a struggle to adapt social media to the enterprise. Most efforts involve a bolt-on, such as Yammer or…
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