Posted on October 7, 2016 2:12 pm by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | The Workplace Experience | Content | Instagram | Visual Communication | Pinterest | Audio | Brands | Business | Facebook | Instant Messaging | Marketing | Measurement | Mobile | Podcasting | PR | Social Media | Twitter | Video
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Facebook wants to provide free Internet access—Facebook’s Free Basics app has already been deployed in some third-world regions—and killed off in India after being subjected to regulatory scrutiny. But the company is looking to roll it…
Posted on October 5, 2016 11:07 am by Shel Holtz | Audio | Internal | Podcasting | PR
Podcasting is not just red hot, it’s here to stay. Twenty percent of Americans are regular podcast listeners, which interestingly mirrors the 20% of spoken-word audio content that Americans consume. (Eighty percent of the audio Americans consume is music.)
The growth of podcasting has been incremental and steady for over a decade and it shows no signs of abating. Money is pouring into…
Posted on October 3, 2016 11:08 am by Shel Holtz | Crisis Communication | For Immediate Release | PR | Social Media | Twitter
Cross-posted from the FIR Podcast Network
Three PR agency thought leaders were on the panel: Gerry Corbett, Phil Gomes, and Joe Thornley. Our topics included…
- A couple brands — Ford and Skittles — had a chance to market themselves in real time when their names were invoked during the presidential campaign. Both declined, sticking strictly with public affairs messages. Is real-time marketing over? (And…
Posted on September 30, 2016 1:14 pm by Shel Holtz | Virtual and Augmented Reality | Content | Instagram | Brands | Business | Channels | Content Curation | Customer Service | Ethics | Facebook | Instant Messaging | Marketing | Media | Mobile | Politics | PR | Search | Social Media | Transparency | Trust | Video
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
One of the items I share this week reveals the marketers aren’t taking advantage of employees, a huge majority of whom use social media during their work days.…
Posted on September 27, 2016 11:47 am by Shel Holtz | Employee Engagement | The Workplace Experience | Crisis Communication | Internal | PR | Social Media
Most crisis communication plans miss a critical element: Employees. Ignored, they can innocently (or maliciously) make your existing problem even bigger. After all, their online friends most likely know where they work and if employees aren’t volunteering information, people in their social networks are soliciting it.
When engaged, employees can become powerful advocates and expand the reach of your messages. In an…
Posted on September 23, 2016 1:05 pm by Shel Holtz | Chatbots | The Workplace Experience | Economics | Content | Instagram | Visual Communication | Advertising | Audio | Brands | Business | Crisis Communication | Ethics | Facebook | Instant Messaging | Legal | Marketing | Media | Mobile | Podcasting | Politics | PR | Social Media | Twitter
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.
Facebook overestimated video viewing times—The average time Facebook has told advertisers people spent watching videos was seriously overestimated for the last two years. The excessive figure resulted from only counting videos seen for…
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