Posted on June 26, 2009 2:23 pm by Shel Holtz | PR | Social Media
Among the tiny early-adopter subset of the total online population, a lot of buzz is dedicated to a perceived shift from blogging to lifestreaming. Edelman Senior VP Steve Rubel, the most widely read of PR’s many participants in social media venues, has shuttered his Micro Persuasion blog in favor of a Posterous lifestream, asserting that “blogging feels old” and “publishing today is all about The…
Posted on April 6, 2009 1:55 pm by Shel Holtz | Blogging | PR
Dear Robert:
You have declared that all email pitches suck. You have made it clear in a variety of venues (including a comment to this post and another comment here) that PR professionals, if they are going to do their jobs and get visibility for their clients, must find other ways capture the attention not only of bloggers, but of journalists.…
Posted on April 3, 2009 9:12 pm by Shel Holtz | Politics | PR
Barb Gibson, the 2008-09 chair of IABC, sent a letter to Tony Ryall, New Zealand’s State Services Minister, seeking reconsideration of an order to all department heads to reduce the number PR staff. Neville covered the issue on Thursday’s FIR.
Among the responses to Barb’s blog post on the issue is a comment from Graeme Purches, the president elect of the Public Relations…
Posted on March 30, 2009 8:26 am by Shel Holtz | PR
Uberblogger Robert Scoble has declared any and all email for the purpose of a media pitch—whether to journalists or bloggers—a fail. In a comment to a blog that took issue with his views, he wrote…
Every time I get together with “real” journalists they complain about the pitches they get via email. They all suck. Anyone who defends them is defending the indefensible. If you want to…
Posted on March 19, 2009 11:13 pm by Shel Holtz | Blogging | Marketing | PR
I saw a news item reporting on the five winners of the first-ever Mommy Blogger Awards. This is significant on a number of levels, starting with the sponsor of the awards. This isn’t the Webbys or some awards program from new media publisher. It’s Scholastic. The folks who gave us Clifford the Big Red Dog, Harry Potter (in the U.S.), and Captain…
Posted on March 18, 2009 3:08 pm by Shel Holtz | For Immediate Release | PR
Content Summary: wide-ranging discussion with suggestions, tips and advice on how to be effective in your role as a communicator when you are the sole person (sometimes literally so) responsible for the full scope of organizational communication that might include PR, advertising, marketing, employee communication, financial communication, and more.
Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, together…
Read The Full Post » | Comments [3]