Posted on July 13, 2009 6:45 pm by Shel Holtz | Media | PR
We have evidence that Social Media Releases work based on feedback from bloggers in a Text 100 survey noting that they prefer SMRs. But does that mean SMRs actually generate greater pickukp of your story?
Yes.
Just ask Adam Parker, CEO of RealWire, a UK-based wire service that offers a Social Media Release option. In a post today on his Show…
Posted on July 11, 2009 4:47 pm by Shel Holtz | Blogging | PR
Bad PR can work. If it didn’t, practitioners of bad PR wouldn’t stay in business because their clients wouldn’t keep coming back to them to do more of it.
While there are dozens of bad PR categories, let’s look at two broad ones, PR spam and unethical PR practices.
PR spam is the favorite whipping boy of the blogosphere—and especially tech bloggers—because they tend to be the principal…
Posted on July 9, 2009 11:01 pm by Shel Holtz | PR | Social Media | Technology
Paul May took me on a deep dive of his nifty online utility, BuzzStream, which I can best describe as a Customer Relationship Management (CRM) tool for managing influencer relationships.
At its core, BuzzStream is a contact list that maintains information about and other online influencers with whom you want to build and maintain relationships on behalf of your organization or…
Posted on July 9, 2009 8:47 am by Shel Holtz | Blogging | Media | PR | Social Media
My friend Dan Janal (whom I haven’t seen in way too long) sent me an email after he read my post on the effectiveness of Social Media Releases (SMRs) asking just what a social media release is.
I wouldn’t have thought I’d be writing a Social Media Release 101 post, given the volume of content already out there dedicated to the topic. But given Dan’s…
Posted on July 6, 2009 10:00 am by Shel Holtz | Blogging | Ethics | PR
On the heels of reports that the U.S. Federal Trade Commission (FTC) is set to regulate companies and the bloggers they reach out to comes a series of reports about Betty Crocker’s campaign to get bloggers talking about its new line of gluten-free food products.
What struck me was this excerpt from Tiffany Janes’ report in Examiner.com (the website of the San Francisco…
Posted on June 30, 2009 5:27 pm by Shel Holtz | Blogging | PR | Social Media
PR agency Text 100 is out with a global survey of bloggers and damned if the results don’t reveal that social media releases—which inspire passion among those who object to them—work.
The survey first determined that bloggers have grown in importance to corporations, measured by the increased outreach by businesses and their PR people. And the vast majority of these bloggers want companies and…
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