Posted on January 10, 2009 10:30 pm by Shel Holtz | Media | PR | Skype
Media embargoes—the ones arranged between professionals—are designed as a win-win. The organization gets concurrent coverage from multiple outlets while reporters get the chance to dig deeper into the subject and craft a compelling story.
In his report on episode 412 of “For Immediate Release”, correspondent Dan York talks of a serendipitous alignment of the stars that drove traffic to a screencast he produced. Only in the…
Posted on January 6, 2009 12:42 pm by Shel Holtz | PR
I was a lucky guy when I took my first corporate communications job.
I’d been a newspaper reporter for a couple years when I made the switch. In 1977, few universities offered degrees in communications. At my college, the journalism department offered a single class in PR. So when I made the jump from journalism to communications, I didn’t know much about it. Since…
Posted on January 4, 2009 9:26 am by Shel Holtz | PR
Ogilvy PR Worldwide produced this video for PRWeek’s “Next” conference, held in mid-November. Leaders of PR agencies talk about the skills of the PR counselor of the future. John Bell weighs in with his own 13 skills, including SEO, influencer identification, community management, conversation (not just messaging) and digital crisis management.
Posted on December 28, 2008 2:19 pm by Shel Holtz | Media | PR
Now that the dust has settled over Michael Arrington’s announcement that TechCrunch would agree to honor and then break embargoes from PR contacts, it’s worth taking another look at the issue from a more objective angle.
Like so many other tactics and concepts that have been perverted and abused, the embargo is rooted in a reasonable and useful practice. Jargon such as “paradigm…
Posted on December 6, 2008 9:20 pm by Shel Holtz | PR
John Deveney of Deveney Communications, New Orleans, won two PR News nonprofit awards, for Event PR and PR on a Shoestring. I spent some time with John while I was in New Orleans recently, and John graciously agreed to a short video discussion about his work related to promotion of New Orleans and the Grammy Awards. At the beginning, I…
Posted on November 23, 2008 11:14 pm by Shel Holtz | IABC | PR | Social Media
The very best PR and organizational communications is, at its core, about building relationships. That should make it the ideal function to coordinate a company’s social media presence. But is the PR business at large ready to assume that kind of role?
Certainly there are people and agencies among the ranks of communicators who have paid attention to the shifts in the…
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