Holtz Communications + Technology

I’ve written before that press embargoes are still employed effectively and can work well when implemented correctly. While TechCrunch’s Michael Arrington is leading the “embargoes are dead” charge, they continue to be a staple outside the world of tech journalism.

There’s a lot to doing embargoes right, but one of the most important dimensions of embargoes is an explicit agreement between the journalist or blogger and…

Since the advent of public relations, there has been an easy way to explain the profession and differentiate it from marketing and advertising. In fact, I used this method many years ago when I first described what PR to my daughter. My explanation went something like this:

“Advertisers and marketers pay to get their messages to their audiences. In PR, we don’t pay. We…

Over the years, I have chatted with people who work for museums. There’s Michael Edson, for example, whom I’ve interviewed twice for my podcast based on his work with the Smithsonian Institution. I’ve also met several museum communicators.

These interactions have given me some introductory insight into the job of a curator. There is more to it than simply collecting pieces and displaying them.…

It should come as no surprise that, as a podcaster, I’m still bullish on podcasting. It’s not the subject of much conversation. You don’t read a lot of posts about it. But that doesn’t mean podcasting has failed as a medium. I remember a declaration that the World Wide Web was on its way out because companies were no longer talking about their websites…

Despite the introduction of models for structuring a company’s social media activities, the reality is that PR/Comunication has its hands on the wheel in most organizations.

The debate over ownership of social media has largely raged between PR and Marketing. In various forums, both sides have made cases for centralizing social media activities under their juridscitions. According to a just-released study, however, PR…

In yesterday’s post, I took issue with critics of a marketing campaign that directed those who saw the ads to the company’s Facebook page. If the company knew what they were doing—that is, they were being strategic—and the campaign achieved its goals, then it was a smart move.

One of the comments to the post, from Ed Lee, pointed to the Nestle dustup of the last…