Posted on June 21, 2011 1:21 pm by Shel Holtz | Ethics | Media | PR | Twitter
One of the more distressing aspects of the recent Duke Nukem Forever dustup had nothing to do with Jim Redner‘s ill-advised tweet threatening to blacklist those who penned what he deemed particularly savage negative reviews.
Between Redner (who lost his biggest client as a result), New Media Strategies (which was fired from the Chrysler account over a similarly misguided tweet), former New York…
Posted on April 11, 2011 7:46 am by Shel Holtz | Blogging | Marketing | Media | PR | Social Media | Video
Can you use somebody else’s social content to your own advantage without appearing opportunistic or self-serving?
Children’s Hospital Boston’s pediatric blog makes it clear that you can.
You’re probably aware by now of the YouTube video of twin babies babbling back and forth at each other as if their words comprised a real conversation. The video has garnered more than 18 million views. Ellen DeGeneris showed…
Posted on March 18, 2011 4:52 am by Shel Holtz | Location-based Services | Marketing | Mobile | PR
Evidence is mounting that, while the Internet is global, people use their Net-connected mobile devices to access local content, information and resources. With mobile devices poised to overtake computers as the online access tool of choice, PR professionals should be resetting their thinking to factor in more location-specific communication solutions
That’s a challenge, since it’s far less resource-intensive to craft a one-size-fits-all…
Posted on March 15, 2011 5:41 am by Shel Holtz | Media | PR
The folks behind the UK website Churnalism.org are shocked—shocked—by the revelation that more than half the news reported by mainstream media had its origins in material released by PR people.
The first time I heard a similar statistic had to be 15 years ago—at a PR conference, no less. What’s surprising to the Churnalism crowd is old news for many of us. The question, though,…
Posted on February 21, 2011 1:37 pm by Shel Holtz | Ethics | PR | Social Media
The use of software to automate the deployment of armies of fake social media accounts is, to me, the most disturbing trend in the social space. It’s disturbing on its face but even moreso because public affairs organizations are among the most likely to supply these services. And few would be surprised to find PR practitioners behind such dubious efforts.
I don’t personally…
Posted on January 5, 2011 1:19 pm by Shel Holtz | Media | PR | Social Media
The emerging conversation about the importance of curating content can help settle some of the claims and misunderstandings of the social media news release (SMNR).
The most recent assault on the SMNR was levelled by Jeff Mascott of Adfero Group. Mascott wrote:
... eliminating narrative content altogether is a mistake.
Reducing content to bulleted lists fosters cynicism about the press. By trying to…
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