Posted on March 18, 2010 6:47 pm by Shel Holtz | Media | PR | Research
The folks at Crikey are shocked—shocked—to find that 55% of the articles published in 10 hard-copy newspapers were sourced one way or another by public relations.
The author of the article in Crikey—an Australian digital-only news source—believes this to be a dubious statistic, a view supported by the headline that reads, “Over half your news is spin.” The author (whoever that may be, since there’s no byline on the…
Posted on February 19, 2010 3:54 pm by Shel Holtz | Media | PR | Social Media
There hasn’t been much talk about the Social Media News Release (SMNR) lately. It must be time to stimulate some discussion.
When I was in journalism school (California State University Northridge, 1972-1976), the inverted pyramid was a staple of newswriting classes. The way it was taught to me made perfect sense: If somebody reads only the lede paragraph, they should walk away…
Posted on February 6, 2010 4:38 pm by Shel Holtz | Business | Channels | Crisis Communication | Marketing | PR | Presentations | Social Media
Warning: Lost post follows
Back in 1995, “Snow Crash” author Neal Stephenson teamed up with his uncle George Jewsbury under the pseudonym Stephen Bury to produce a potboiler titled “Interface.” The premise: A presidential candidate suffers a stroke and has a chip implanted in his brain. The chip features a wireless connection to feedback from thousands of watch-like devices distributed to a representative sample…
Posted on January 31, 2010 2:00 pm by Shel Holtz | Business | PR | Social Media
Last Tuesday, I led a Ragan Communications webinar on the state of the communications profession and where the business is headed. There wasn’t enough time to answer everyone’s question in the time allotted, so I invited questions by email and promised to post them, along with my answers, here so they’d be available to everyone who attended. Here’s what I got and how I answered…
Posted on January 23, 2010 5:32 pm by Shel Holtz | For Immediate Release | Marketing | PR
Content Summary:A panel of veteran PR and marketing practitioners and academics discuss the relationship between marketing and PR and how it impacts the structure of a communications function within an organization.
Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panelists:
Plus, our listeners who called in to the live show with commentary as…
Posted on December 28, 2009 4:43 pm by Shel Holtz | PR
Year’s end brings it with it the inevitable parade of lists, top 10 this and worst that. The end of a decade merely exacerbates the need that compels so many to create these lists.
One of the more intriguing lists I’ve seen so far details the 15 biggest PR disasters of the decade. But the more I read through this (and other) lists,…
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