Posted on March 3, 2015 1:05 pm by Shel Holtz | PR | Social Media | Technology
On the surface, the public relations industry seems to be doing just fine. Clients increasingly see PR as a more effective alternative to advertising and marketing. Agencies are making more money than ever, with global growth rising 11% in 2013, the most recently reported period. According to last year’s GAP VIII Study, budgets and staffs are growing. A job as a PR…
Posted on February 27, 2015 8:55 am by Shel Holtz | Content | Instagram | Wearables | Blogging | Brands | Business | Ethics | Facebook | Marketing | Mobile | Podcasting | PR | Social Media | Twitter
Flickr photo courtesy of Andy CarterThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories (like the FCC’s decision to classify the…
Posted on February 20, 2015 9:27 am by Shel Holtz | Sharing and Collaborating | Content | Visual Communication | Pinterest | Advertising | Audio | Blogging | Brands | Business | Crisis Communication | Facebook | Intranets | Marketing | Measurement | Mobile | Podcasting | PR | Research | Social Media | Transparency | Twitter
Flickr photo courtesy of
Posted on February 13, 2015 8:13 am by Shel Holtz | Content | Healthcare | Pinterest | Advertising | Brands | Business | Channels | Facebook | Marketing | Mobile | PR | Research | Search | Social Media | Twitter
Flickr photo of a wrapping machine at workcourtesy of of Rachel TayseI’m drafting today’s Wrap from a hotel room in Santa Fe, where I presented the second of a two-day workshop on polishing web writing with the great writing coach/consultant/trainer, Ann Wylie. As always, the Wrap is a rundown of news, posts, articles, and research that’s useful for communicators to know but that not…
Posted on February 6, 2015 9:52 am by Shel Holtz | Content | Instagram | Visual Communication | Advertising | Attention | Brands | Business | Crisis Communication | Marketing | Mobile | PR | Research | Social Media | Twitter
Flickr photo courtesy of Juhan Sonin
Some Super Bowl follow-up was inevitable in this week’s Wrap, along with the usual mix of news, reports, posts, and studies. As always, I bookmark everything I might consider for the Wrap—and for my podcast—on my link blog, which you’re welcome to follow.
Coca-Cola suspends automated tweet campaign after being suckered—It was a cute idea: Mark negative tweets with the hashtag…
Posted on January 23, 2015 4:07 am by Shel Holtz | Sharing and Collaborating | Content | Visual Communication | Wearables | Pinterest | Advertising | Brands | Business | Facebook | Marketing | Media | Mobile | PR | Research | Social Media | Trust | Writing and Editing
Flickr photo of Venice wrapped up in 2011 courtesyt of Kristina D.C. HoeppnerGreetings from 39,000 feet. I have a jam-packed day Friday, so I’m taking advantage of in-flight WiFi to crank out this week’s Wrap. As always the Wrap is a summary of the last week’s news, posts, and other good stuff that has crossed my feeds that may not have gotten a lot of…
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