Posted on April 2, 2015 9:01 am by Shel Holtz | Ethics | Media | PR
People who don’t understand PR tend to conflate it with media relations. While earning media coverage is just one of many PR activities, the profound changes shaking the news business are good news for public relations. There’s hardly an online news outlet that hasn’t taken steps to offer native advertising. The decimation of the ranks of paid journalists means more opportunity for brands to…
Posted on March 20, 2015 10:51 am by Shel Holtz | Content | Instagram | Visual Communication | Wearables | Advertising | Augmented Reality | Brands | Business | Crisis Communication | Facebook | Marketing | Media | Mobile | PR | Research | Social Media | Social networks | Twitter | Video
Flickr image courtesy of Erik FitzpatrickThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from…
The implications of a deal between cable news network MSNBC and digital video distributor NowThis News could be profound for marketers and communicators. What the two media companies are trying is new, so the as-yet-unlaunched concept could be a bust. But if it attracts a following, it would demonstrate that a fresh look at Facebook could yield big results.
MSNBC and…
Posted on March 13, 2015 11:16 am by Shel Holtz | Content | Brands | Business | Facebook | Marketing | Media | Mobile | PR | Research | Social Media | Technology
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Flickr photo courtesy of brlnpics123The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which…
Posted on March 10, 2015 10:08 am by Shel Holtz | Marketing | Podcasting | PR
A decade after their debut, podcasts finally are getting attention from marketers. The percentage of Americans over 12 years old who listened to at least one podcast during the past month grew 2 points over year-earlier numbers, and while 17% may not sound like a lot, it represents 46 million people. Few marketers who dismiss an audience like that, especially…
Posted on March 6, 2015 7:48 am by Shel Holtz | Content | Visual Communication | Wearables | Audio | Augmented Reality | Brands | Business | Facebook | Legal | Marketing | Mobile | Podcasting | PR | Publishing | Search | Social networks | Twitter
Flickr photo courtesy of dvsThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which…
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