Posted on August 10, 2012 10:34 am by Shel Holtz | Advertising | Facebook | Marketing | Media | SNCR | Social Media
Every week, I find fascinating items in my various newsfeeds. I’d like to blog about them all, but time is short. The Friday Wrap is a review of some of the most interesting. I select them from my link blog.
So you’re an Australian company and you’ve set up a Facebook page dedicated strictly to customer support. The…
Posted on August 7, 2012 9:44 am by Shel Holtz | Crisis Communication | Media
Dear Ms. Maddow:
I am a fan. I figure I should get that out of the way at the outset. Unlike many of your peers on both sides of the political spectrum, you lay out a reasoned, well-thought-out argument. My high school debate coaches would hold you up as an example of how to make a solid case.
Thus it is all…
Posted on August 1, 2012 11:36 am by Shel Holtz | Blogging | Ethics | Media | PR | Social Media
On Monday, I posted a call for certification in the PR profession to establish a basis on which to establish trust between clients, the media and practitioners. If there’s any evidence that the client-media-PR world of a decade ago has changed irrevocably, it’s contained in a 45-minute conversation hosted on Google+ Hangouts on Air today by Duct Tape Marketing‘s John Jantsch. I was honored to…
Posted on July 19, 2012 9:59 am by Shel Holtz | Marketing | Media | Monitoring | Social Media
If there is one overarching, indisputable truth about the our networked world, it is this: The digitization of everything means pretty much anybody has access to pretty much anything, so everything gets mixed up in one big stew. However your content started out, it has been found and viewed in God-knows-how-many different contexts. It has been tweeted, tagged and pinned,…
Posted on July 13, 2012 7:59 am by Shel Holtz | Facebook | Media | PR | Social networks | Technology | Twitter
(c) Can Stock PhotoMy weekly recap of some of the stories I found intriguing while perusing my feeds during the last seven days.
Only 8% of U.S. companies aren’t using social media to acquire new talent this year. (These are likely the same companies that block employee online access and maintain a healthy supply of…
Posted on June 1, 2012 9:52 am by Shel Holtz | Internal | Media | Social Media
A weekly review of some of the more interesting stories that have crossed my feeds in the last week.
Conventional wisdom says the days of long-form content are over. Between the character limit on tweets, the brevity of most Facebook status updates, the quick-scroll through Instagram photos, the disdain for YouTube videos that exceed four or five minutes…
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