Posted on February 1, 2013 9:26 am by Shel Holtz | Content | Business | Customer Service | Facebook | Marketing | Media | QR Codes | Twitter
(c) Can Stock PhotoThe Friday Wrap is a review of articles and posts I’ve found over the past seven days of interest to communicators that they may have missed. I save everything I’ll consider for the Wrap—as well as items to report on my podcast—to my link blog, LinksFromShel.tumblr.com.
Social media is finding its way into call…
Posted on January 31, 2013 8:56 am by Shel Holtz | Crisis Communication | Internal | Media
As manager of Employee Communications, I was informed early of an impending companywide layoff. Armed with the knowledge that some 10% of headquarters employees would lose their jobs, I drafted a letter from the company president to all staff explaining the situation and detailing steps the company would take to ease the transition of those affected, such as severance packages…
Posted on January 22, 2013 8:18 am by Shel Holtz | Content | Media | PR
SHIFT Communications’ release of an updated Social Media Press Release template—first introduced in 2006—more fully weaves social media into the release with a focus on making it as easy as possible to share its various elements.
While the first template and the version 1.5 follow-up both sparked a considerable amount of attention, the new 2.0 version caused barely a whisper. When we chatted about…
Posted on December 27, 2012 9:00 am by Shel Holtz | Content | Media | PR | Web
(c) Can Stock PhotoEarning coverage in the mainstream press is harder than ever for two reasons.
First is the reduced opportunity for coverage. By 2010, newsrooms had 30% less staff than they had at the turn of the century. The reporter who used to cover your company is gone; now there’s a reporter who covers your industry, or several industries. He has less…
Posted on December 14, 2012 10:23 am by Shel Holtz | Pinterest | Brands | Gamification | Location-based Services | Marketing | Media | Mobile
I’ve accumulated a treasure trove of interesting items over the seven days. This week’s Wrap includes some of the juiciest. You can see all the items I’ve bookmarked on my link blog at LinksFromShel.tumblr.com.
Ah, the holidays. A crispness in the air, Christmas tree lots, holiday music in malls and—the latest tradition—mountains of predictions for digital and social media for the upcoming year. Over…
Posted on November 16, 2012 10:46 am by Shel Holtz | Content | Instagram | Healthcare | Visual Communication | Pinterest | Marketing | Media | Mobile | Twitter
(c) Can Stock PhotoThe Wrap is coming to you today from Old Saybrook, Connecticut. Client work wrapped up at noon, but my flight’s not until 7 p.m., so I’m ensconced in a guest office with nice, strong WiFi and an itch to summarize some of the most interesting posts and articles from the last seven days. If you ever want to see the…
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