Posted on August 2, 2013 9:47 am by Shel Holtz | Instagram | Content Curation | Facebook | Legal | Marketing | Measurement | Media
The Friday Wrap is a review of some of the posts and news items from the last week that I found particularly interesting—and that you may have missed amidst other stories that got bigger play. I select these stories from a pool of items I collect during the week at LinksFromShel.tumblr.com, which you’re welcome to peruse. It’s the same collection from which I draw…
Posted on July 31, 2013 9:04 am by Shel Holtz | Content | Advertising | Brands | Marketing | Media | Search
Developments in the still inchoate world of native advertising have rendered Google’s policies problematic. Initially well-intentioned, Google’s heels-dug-in position could result in keeping people from finding the relevant, valuable content they’re looking for.
Google’s position has been clear for years: Content that has been paid for needs to be nofollowed to keep it from passing PageRank. Articles and posts that violate the policy could lead…
Posted on July 16, 2013 10:17 am by Shel Holtz | Business | Media | Social Media | Twitter
I woke up this morning to reports of a couple news stories breaking when I went to bed last night. First was the seizure of a North Korean ship by Panama, whose president, Richardo Martinelli, shared evidence that supported his country’s claim that the rogue state was trying to sneak missile parts through the canal in violation of United Nations sanctions.…
Posted on June 28, 2013 9:07 am by Shel Holtz | Content | Instagram | Blogging | Business | Facebook | Intranets | Media | Mobile | Second Life | Social networks | Twitter
(c) Can Stock PhotoI was away much of this week at IABC’s annual world conference. The news kept pouring in—lots of it this week—making for a content-rich installment of the Friday Wrap. As always, I collect the stories from which I choose Wrap items on my link blog at LinksFromShel.tumblr.com. Add it to your reading list to stay up to date on all the…
(c) Can Stock PhotoThe volume of news of interest to PR and marketing professionals this past week was impressive, and a lot of the stories you may have missed focused on the growing importance of video. Thus, video dominates much of the reporting in this week’s Wrap. Be sure to scroll through all the stories I tagged to consider including in the…
Posted on June 11, 2013 7:23 pm by Shel Holtz | Content | Media | Mobile
I’ve been procrastinating over diving into PressReader, a news app. I was given a free trial, but I didn’t quite get it the first time I took a quick look. My initial perception was that PressReader gives you access to over 2,000 newspapers and magazines from around the world, page by page, displayed exactly as the print edition looks.
It wasn’t until I had a…
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