Posted on May 3, 2013 6:22 am by Shel Holtz | Content | Brands | Business | Facebook | Marketing | Media | Research | Social Media | Social networks | Twitter | Video
(c) Can Stock PhotoEvery week, new studies are released, new tools are introduced and news reports flood the Web. Even the most useful items can sneak by unnoticed. I collect interesting tidbits that cross my radar and each Friday select a handful for the Friday Wrap, a summary of stories about which communicators ought to be aware. If you’re interested in the…
Posted on April 15, 2013 10:14 am by Shel Holtz | Crisis Communication | Media | Publishing | Social Media
Any organization that publishes best-seller lists is on notice: Your list could become the megaphone that amplifies the message of somebody else’s agenda.
Bum-rushing the charts is a social media phenomenon. In the days before we could all communicate with each other in real time, bestsellers earned their spots on lists based on the author’s history (Stephen King will always make the top 10 of…
Posted on April 11, 2013 8:46 am by Shel Holtz | Business | Media | PR
“We’re looking for that seat at the management table.”
It’s one of the most frequent refrains among communicators who often feel they don’t get enough respect in their companies. In the C-suite, leaders make decisions about company strategy. Outside views that are reported in the press but never weighed by leaders can lead to bad decisions.
Without a communications officer at the table, who will direct leaders’…
Posted on April 5, 2013 8:12 am by Shel Holtz | Content | Pinterest | Advertising | Brands | Business | Crisis Communication | Facebook | Marketing | Media | Mobile | Social Media | Social networks | Twitter
(c) Can Stock PhotoThe big news this week was the Securities and Exchange Commission’s release of guidelinies for using social media to distribute company news. A hot topic since the days when Jonathan Schwartz ran Sun Microsystems and engaged with the head of the SEC in a conversation about the potential for blogs and RSS to meet Reg FD requirements, we’re getting…
Posted on March 29, 2013 8:13 am by Shel Holtz | Content | Brands | Business | Content Curation | Facebook | Marketing | Media | Social Media
The advertising scandal involving Ford Motor Company and a few other stories dominated conversation in the communications this world, but it was a big week for news you may have missed. Every Friday I share some of the posts and articles that may not have bubbled to the top but still are useful for communicators to know. I select the…
Posted on February 15, 2013 7:37 am by Shel Holtz | Brands | Channels | Internal | Media | Social Media | Social networks
(c) Can Stock PhotoAnother week come and gone. This week’s Friday Wrap covers studies, reports and news that didn’t get widespread coverage, along with the occasional post that was just plain interesting. Throughout the week, I collect the items I’ll consider for the Wrap (and my podcast) at LinksFromShel.tumblr.com.
CEOs engage differently depending on the social channel they…
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