Holtz Communications + Technology

The chatter about Technorati‘s rapidly diminishing credibility continues to intensify. Dan York talked about it on last Thursday’s FIR, prompting Joe Thornley to write about it, which in turn prompted Neville to write about it. Dan revisited the subject on today’s show, leading Neville and me to discuss it further.

After recording, I took a quick look at my own listing on Technorati, and…

The issue of measurement arises over and over again in the world of public relations. A new book, Measuring Public Relationships, provides a roadmap for both upfront benchmarking and measurement to assess the impact of organizational communications.

Written by Katie Delahaye Paine, Measuring Public Relationships covers everything from the reasons to measure to the tools, outlines the steps required for measurement…

I’ve talked before about the reasons companies resist social media. The Arthur W. Page Society and the Corporate Executive Board are out with a study that puts some numbers behind the top reasons for organizational resistance. The study, which targeted more than 30 chief communications officers who are corporate members of the Page Society, revealed nothing surprising, but still, it’s easier to offer…

Measuring a blog’s impact is a dicey exercise and one that prompts a fair amount of discussion. People seem to be commenting on blog posts less these days, partly because Twitter has assumed a bigger role in these conversations and partly, I suspect, because people just aren’t as interested in commenting.

Some people have suggested that trackbacks are a better solution (as in this…

Joe Thornley, CEO of Thornley Fallis, is proposing a face-to-face roundtable discussion on the issue of measuring the impact of social media with a white paper as the outcome of the gathering. Joe is suggesting linking the roundtable to both Third Tuesday and the upcoming Mesh Conference in May.

I’m all over this and will make every effort to be there (schedule…

In a recent interview I conducted for For Immediate Release, PR measurement guru Katie Paine tossed off a wonderful line. Noting that many executives want to blog in order to get their feet wet, Katie pondered whether the measurement of such a blog’s success would be “wet feet.”

Honest to God, let’s have a little more sophistication than that and say: “What I’m trying to do is get…